Riley Mallard
Distribution Sales Manager / Asia Pacific · Fox Racing
San Juan Capistrano, CA
In My Own Words
Experienced sales and marketing professional with over seventeen year history of working in the action sports wholesale industry. Highly skilled in sales, sales management, team and process creation, GTM processes, marketing/brand strategy, business development, and delivering product and brand message through digital and multimedia channels. Proven track record managing client and vendor relations, leading teams to increase brand value and visibility in the marketplace, providing best in class customer service to support business strategies and success..
Work Experience
Distribution Sales Manager / Asia Pacific
Fox Racing2022 – Present
Distributor Sales Manager - International - Asia Pacific region • Design and implement strategic business and marketing plan that expands distributors base and ensures strong brand presence • Manage distributors’ account strategies, territory planning and administrative responsibilities to ensure a high level of customer satisfaction is maintained • Develop and increase sales revenue to meet assigned targets • Conduct product level forecasting for future seasons in addition to sales plan and marketing budget creation • Create, monitor, and report KPIs to VP of Sales for total business and regional sales • Manage contract negotiations with distributors, closing the sale and developing marketing plans • Identify emerging markets and market shifts while being fully aware of new products and competition status in region • Work with merchandising teams to provide regional product needs and product suggestions to fit assigned markets • Implementation of branded global retail store expansion. Identifying ideal locations in APAC regions while coaching brand guidelines and merchandising for consistent brand experience across assigned territories
Director Sales/Marketing
Wax Research, Inc.2018 – 2022
Director of Sales Marketing for Wax Research Inc. Home of Sticky Bumps surf and WEND Snow and Bike.
International / Key Accounts Sales
Ju-Ju-Be, Intl2015 – 2018
• Manage international distribution including sales, customer service, and logistics • Responsible for sell-in of product, service and logistics operations while communicating company brand message for consistent brand experience o Grew international distributor sales by 40 percent in first six months of employment • Key Account Support Manager for Nordstrom, Buy Buy Baby, Babies “R” Us, Amazon, and Target o Reduced Amazon vendor routing lead time from 13 to 6 days • Manage buyer relationships with key accounts, oversee sales/customer service, EDI compliance, and logistics coordination • Direct EDI process, integration, order management and allocation • Developed warranty and customer service policies (internal and website) • Train employees regarding customer service and warranty policies • Support President of Global Sales with inventory / sales forecasting
Director of North American Services
Armada Skis, Inc.2014 – 2015
• Designed, managed, and executed all customer and dealer service protocols; assisted North American Sales Director with sales rep force and SAP order processing • Responsible to Sales Directors to manage, motivate and provide “Best in Class” dealer and customer service • Supported VP of Marketing to create "Best Brand” experience with customer service • Managed key accounts to deliver profitability goals through partnering with merchandising, distribution, and outside sales rep force • Hired, supervised, led and developed customer service staff • Created customer service manual for employees • Developed warranty standards, beginning to end process and procedures • Trained warranty staff and coached account base on warranty process • Provided oversight and managed Ecommerce platform
ROW Territory Manager/ Customer Service - Sales / Customer Service Associate
Armada Skis, Inc.2010 – 2014
Director of North American Dealer Services / ROW Territory Manager July 2011 to June 2014 Sales / Customer Service Associate July 2010 to July 2011 • Managed North American dealer services, Key accounts, Ecommerce platform • Directed employees handling dealer inquiries, re-orders, end consumer customer service, dealer technical support, warranty, Ecommerce sales • Trained and managed customer service representatives • Assisted in trade show management, development, and design • Delivered comprehensive video product reviews for media outlets • Territory Manager for rest of world (ROW) distributors. (Japan, China, Hong Kong, Korea, Australia, New Zealand, Chile, and Argentina) • Built and maintained a strong clientele following • Point of contact for all ROW distributor sales and shipping including working with Armada ROW distributor’s freight forwarders and shipping / customs agents • Coached and developed strategies between management, customers, and distributors
Sales Associate for Josh Loubek
Oakley2008 – 2009
Oakley Sales Associate for Josh Loubek (Northwest Territory representative) Spring 2008 to July 2010 • Maintained relationships with Oakley accounts in lower Northwest states • Assisted in retail account management
Manager
Greenwoods Ski Haus2005 – 2009
• Ran day to day store operations, purchased ski hardgoods and apparel and eyewear • Consistent highest sales performer • Hired and sales trained staff to achieve store standards • Organized community/store events such as special promotions, movie premieres and ski demos
