Rick Garcia

Sales Executive · Ring of Fire

Long Beach, CA

In My Own Words

Motivated and highly effective professional with experience in identifying prospects, developing relationships in domestic & international territories, and brokering deals with Major, Key & Specialty Accounts for world renown brands.

My objective is to obtain a challenging position where I could utilize the set of skills gained through experience in various competitive industries, and contribute to the success of an organization.

Work Experience

Sales Executive

Ring of Fire

2020 – 2021

D.B.A. Psycho Tuna - Surf lifestyle brand Sales: Procured sales and on-boarded new accounts. Grew order file and territory. Achieved 400% YOY growth projection. Solidified the brand’s presence and created a trickle down effect in the market. Analysis & Development: Identified sales gaps and segmentation expansion opportunities, secured open dollars and took over market share from competitors. Developed sales strategies. Analyzed customer feedback and ranked product sales to develop a strategy and align our future releases with the market needs. Marketing: Compiled visual assets and produced new material to elevate brand perception. Designed brand decks, look books and sales presentations. Order File Management: Responsible for the compliance of vendor guidelines. Qualified accounts for credit terms. Coordinated shipments and invoicing with the operational teams.

Inside Sales Representative

Wieland Brookes

2020 – 2020

Leading German-American copper-based alloys and engineered plastics global distributor. Sales: Fielded product inquiries. Qualified new accounts and developed the existing order file, comprised of material suppliers and manufacturers in the aerospace, medical and defense industries. Calculated commodity-pricing formulas. Negotiated quotes based on market conditions. Order File: Maintained order book integrity. Coordinated clearances and progress with the Q.C., A.R. & W.H. Depts. Reporting: Communicated with outside sales team. Reported weekly recaps of order file progress and client feedback.

SALES EXECUTIVE

Rastaclat, LLC

2016 – 2019

Accessory brand sold worldwide, licensed by the NBA and MLB. Sales: Engaged with domestic and international accounts to procure sales, strengthen partnerships and generate business. Showcased sales presentations. Achieved 40% YOY growth. Management: Managed a team of field sales representatives across the U.S. Gathered data, developed strategies, set regional goals, and evaluated target reach. Implemented action items with internal and external teams. Monitored K.P.I.s and identified market trends to create business opportunities. Analysis & Planning: Converted CRM data into Excel reports to manage pipeline. Built forecast reports, roadmaps and execution calendars. Monitored all sales channels to enforce M.A.P. pricing in the market. Communication: Produced results-based recap reports. Used ERP system to coordinate progress with cross-functional teams.

SALES REPRESENTATIVE

Boardriders Inc

2010 – 2015

QUIKSILVER, ROXY & DC SHOES - Apparel, footwear, accessories and technical products Promoted from SALES OPERATIONS COORDINATOR in 2014 Sales: Generated direct sales and serviced orders produced by outside sales teams. Leveraged product knowledge to generate sales during line presentations. Established and nurtured business relationships. Order File: Responsible for order entry, allocation and shipment. Proficient at resolving returns, bottleneck issues and negotiating credit hold releases. Coordinated sales progress between internal cross-functional teams. Territory: Partnered with remote teams to service clients from the W.C., E.C. and S.W. regions; as well as distributors in Latin America, the Caribbean and Tahiti. Handled the import/export logistic process to efficiently move product through customs. Analysis & Reporting: Merged data from multiple ERP and CRM systems into self-generated Excel reports to analyze order file flow and facilitate visibility over multiple regions. Presented weekly performance recaps to management.

ACCOUNT COORDINATOR

Janus Et Cie

2008 – 2009

Luxury furniture brand and an industry leader in design-driven furnishings for more than 40 years - Managed sales order file for 200+ accounts in the West Coast region. - Acted as a liaison between vendors, buyers, traffic coordinators and end users. - Responsible for the successful sales completion, delivery and ensuring client satisfaction. - Established rapport with clients, processed applications and addressed questions and concerns.

Loan Processing Department Manager

Focus Mortgage Corp.

2005 – 2008

Order File: In charge of processing mortgage loans produced by a team of 10 loan officers. Directed the flow of prime, sub-prime, FHA and HELOC loan applications through various banking channels. Evaluated loans for accuracy and applied knowledge and experience to complete transactions efficiently according to lender’s guidelines. Management: Responsible for recruiting, on-boarding, training and managing members of the processing team. Improved the efficiency of data gathering and contract execution. Screened mortgage programs available, identified pitfalls and on-boarded lending channels that proved to be beneficial. Reporting & Communications: Lead weekly meetings with administration to debrief team leaders on transaction progress and to troubleshoot issues. Presented new lending options to the team. Coordinated the completion of transactions with appraisers, escrow agents, title representatives and underwriters.

Education

B.A. Degree

CSULB

2002

B.A. Degree

Interests

Music: various projects with songs featured in footage released by volcom and thrasher magazine.As a fluent spanish speaker i occasionally collaborate with the la times' spanish language publication "hoy los angeles" writing articles of concert reviews covering international world music acts.