Led 7 district managers covering 15 states with 231 accounts accomplishing $207M in business. Monitor sales operations while meeting monthly, quarterly and annual business plans. Led regional marketing manager to create and implement account and/or consumer-facing programs focused on the halo and slower moving products. Led regional dealer development manager to identify open areas as well as underperforming areas for potential growth opportunities. Prepare and present executive communication on a weekly and monthly basis covering sales results, marketing goals, regional budget, project productivity, and analytical reports. Leadership: • Provide district managers challenging and stretching tasks, projects, and assignments that inspire growth. Resulted in an increase of customer satisfaction index providing better brand loyalty • Analyze market share data to identify lost sales in a major market. Cross channel collaboration with dealer development to identify prospects, resulted in a new account that is 3rd largest in volume • Evaluate demand trending and forward cover analysis utilizing industry reports. Influenced to focus accounts on inventory and turn rate. Reduced inventory by 4% avoiding excessive flooring costs • Conduct national training quarterly for new accounts and change of ownership. Instructed best practices while covering the company’s web-based computer system Sales and Marketing: • Increased ROI 28% year-over-year. Identified slow moving product segments, created a strategy of advertising, promotions, brand awareness and commitment for execution of sales and marketing • Increased ROI 42%. Developed external partnership creating a cross-promotion, drawing attention to a newer static model. My regional success drove a national program replication • FY 2018 wholesale business plan, accomplished 113% over the prior year • FY 2018 retail sales target, 110% over prior year (increase of 2,224 units, Motorcycle 11%, ATV 8%, Personal Water Craft 7%, Side-by-Side 9%) • FY 2018 retail business plan, accomplished 109% over the prior year • FY 2018 gross margin $1.5M over the business plan • FY 2018 Increased warranty penetration to 122% • FY 2018 #1 motorcycle and overall market share; Continually lead all regions in the nation