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Like to get outside and enjoy all the beauty this nation has to offer. travel and see what this great nation has to offer and an ice cold beer after a long day of fun and exploring.

Regional Sales Manager 

Top Management

Director of Sales and Marketing professional with extensive experience in the B2B spectrum. Implemented sales programs while leading field sales force, key market promotions and advertising. Highly effective at aligning the company’s sales goals and marketing efforts with strategic direction to achieve a competitive advantage while increasing market share in a defined area. Key Skills:

Sales / Marketing Strategy	Leadership		Communication		Drives Results
Relationship Building		Analyzing Data	Influencing		Builds Effective Teams		


Highly experienced leader in managing B2B with focus on independent business owners.  Responsible for the sale of Watkins Wellness products through the specialty retail dealer channel within Northern California, Western Nevada, and Hawaii. Ensures profitable growth in sales within the territory through the development and execution of strategic territory plans that identify and prioritize vertical and horizontal sales opportunities. 

Business Development:
•	Establishes and maintains relationships with the 52 existing and potential dealers. 
•	Meets established goal for new dealer signings by seeking out new business in open markets. 
•	Identifies dealer change-out opportunities and signs & develops new Watkins dealers in these markets to positively impact sales within the territory. 
•	Collectively identifies business plans and needs with dealers and assist to create action plans for the purpose of improving their proficiency in the identified area(s). 
•	Actively manages territory by preparing, creating and monitoring an annual strategy plan. 

Training, Sales and Marketing:
•	Provides consistent value through communications, dealer visits, training and systematic follow-up. 
•	Meets annually established sales budget, $53M, by product category.
•	Provides sales and marketing training to existing Watkins Wellness dealers and ensures dealers throughout territory implement sales and marketing programs. 
•	Maintains accurate records, trends, and forecasts of all prospect leads in Salesforce. 


Led 7 district managers covering 15 states with 231 accounts accomplishing $207M in business. Monitor sales operations while meeting monthly, quarterly and annual business plans. Led regional marketing manager to create and implement account and/or consumer-facing programs focused on the halo and slower moving products. Led regional dealer development manager to identify open areas as well as underperforming areas for potential growth opportunities. Prepare and present executive communication on a weekly and monthly basis covering sales results, marketing goals, regional budget, project productivity, and analytical reports.

Leadership:
•	Provide district managers challenging and stretching tasks, projects, and assignments that inspire growth. Resulted in an increase of customer satisfaction index providing better brand loyalty
•	Analyze market share data to identify lost sales in a major market. Cross channel collaboration with dealer development to identify prospects, resulted in a new account that is 3rd largest in volume
•	Evaluate demand trending and forward cover analysis utilizing industry reports. Influenced to focus accounts on inventory and turn rate. Reduced inventory by 4% avoiding excessive flooring costs
•	Conduct national training quarterly for new accounts and change of ownership. Instructed best practices while covering the company’s web-based computer system  

Sales and Marketing:
•	Increased ROI 28% year-over-year. Identified slow moving product segments, created a strategy of advertising, promotions, brand awareness and commitment for execution of sales and marketing
•	Increased ROI 42%. Developed external partnership creating a cross-promotion, drawing attention to a newer static model. My regional success drove a national program replication
•	FY 2018 wholesale business plan, accomplished 113% over the prior year
•	FY 2018 retail sales target, 110% over prior year (increase of 2,224 units, Motorcycle 11%, ATV 8%, Personal Water Craft 7%, Side-by-Side 9%)
•	FY 2018 retail business plan, accomplished 109% over the prior year  
•	FY 2018 gross margin $1.5M over the business plan 
•	FY 2018 Increased warranty penetration to 122%
•	FY 2018 #1 motorcycle and overall market share; Continually lead all regions in the nation


Regional Sales Director

Richard Perrin is a Regional Sales Manager at Watkins Manufacturing Corporation, Vista CA in El Dorado Hills, CA.

Richard Perrin

Richard Perrin

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