In my own words
— RichI’m a Dynamic Execution and Results Driven Professional with Extensive Sales, Marketing, and Product Experience.
I have an outstanding track record of exceeding goals and surpassing expectations. I’m a self-motivated, organized professional who thrives on creating and implementing detailed business plans that maximize opportunities, market penetration and overall brand growth.
Trajectory
Jul 2022 — Now
Senior Global Product Manager · Oregon Tool
• Spearheaded the end-to-end product lifecycle management for a portfolio of international products, driving revenue growth of 10% year-over-year through strategic market analysis and consumer insights.
• Collaborated with engineering, marketing, and sales teams to define product vision and 3 year roadmap, successfully aligning diverse stakeholders to ensure seamless product launches across multiple geographic regions.
• Conducted competitive analysis and market research to identify emerging trends and growth opportunities, leading to the development of new product lines that are targeted to capture 10% market share over the next 3 years.
• Cultivated relationships with key global partners and stakeholders, negotiating partnerships to drive innovation and increased product visibility in key markets.
• Lead training and development initiatives for sales and marketing teams to enhance product knowledge, resulting in an increase in effective product messaging and improved sales performance.
Apr 2020 — Jul 2022
Product and Quality Manager · Revant Optics
• Collaborated with Marketing and Finance teams to gather customer insights, develop annual revenue plans, and create pricing strategies that drove a 32% year-over-year revenue increase through successful product launches.
• Managed the entire product lifecycle from ideation to launch, creating a 36-month product roadmap and overseeing project management to ensure timely execution.
• Conceptualized and managed brand/product collaboration opportunities, using market assessments to identify trends and drive product innovation
Dec 2017 — Apr 2020
Category Manager / Product Line Manager · Spy Optic, Inc.,
Responsible for the Sunglass and Rx frame/lens programs in their entirety from product to profit for all sales channels: International, Military, Wholesale, Key Accounts, Domestic, Optical, SMU, and Sun Specialty
• Perform market research plus Internal data analysis to pinpoint brand opportunities, position and product needs.
• Deliver clear direction and needs to product development team for product creation, work hand in hand with product development through the development process to ensure product needs are met.
• Work with Sales to align product and marketing with sales strategies & tactics to ensure revenue goals are achieved.
• Responsible for clear and concise product release and marketing communication to internal and external teams.
• Create and execute the marketing story, strategy, plan, and tactics by product release as well as work cross functional to develop overarching yearly / seasonal campaigns and messaging.
• Work with the creative team on everything from big picture brand messaging to individual product copy. Responsible for POP/POS messaging and overall effectiveness.
• Drive social media content creation and direction
• Work with sales, product, and finance to establish pricing strategies for wholesale, retail, closeout, SMU and Amazon business. Manage product margin expectations and develop ann
Aug 2016 — Dec 2017
Global Sales Director · AIRBLASTER
Strategize, Develop and Implement overall brand sales plans short and long term including product direction, consumer segmentation, market opportunities, growth expectations, budget spends & overall short and long term revenue targets and sales team structure.
Manage US & Canadian sales representatives as well as international distributers across Europe, Australia, Japan, China & Russia. Also manage brand direct to consumer (ecom), off-price/closeout channels.
Develop and drive all sales related brand needs, sales meetings, trade shows, internal and external sales tools, catalogs, pre-book/at-once programs, dealer partnerships, rep retailer & ecom Sales contests/promotions, Pop etc.…
Apr 2015 — Mar 2016
National Sales and Development Manager · RAEN Optics
Create five-year revenue plan, develop, strategize, and implement category strategy to achieve revenue targets, market growth and overall performance expectations.
Develop National sales team blueprint & expectations. Higher, manage, coach, mentor and assist sales team in achieving individual and organizational sales goals.
Lead cross-functional team to capitalize on market opportunities and to drive company design, marketing, merchandising and overall brand direction for the Optical and Sunglass specialty eyewear market segmentation.
Feb 2002 — Apr 2015
Account Manager · Oakley, Inc.
Dynamic development & management of all sales directives, marketing initiatives, customer service and associate rep execution within a diverse multi-channel multi-market territory.
Achieved Apparel & Footwear rep of the year for growing sales and brand market penetration.
Excelled brand “new technology” penetration to new market categories through deep product/category analyses to effectively communicate short and long term opportunity to retailers
Pioneered and successfully launched new brand categories (footwear, electronics, women’s apparel) within a congested retail landscape.
Continuously sur-passed sales goals and door/product placement targets.
Established strong, trusting, honest, authentic, mutually beneficial business partnerships.
Jan 1998 — Oct 2001
Sales Marketing Assistant · VOLCOM
Assisted in managing "grass routs" shop athlete team of 100 + athletes nation wide
Created custom in-store pop and window display materials and campaigns
Developed and Implemented in-store event marketing activations within the CA action sports market
