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Head of Retail and Wholesale

Top Management

Customer-centric - Growth - focused - Passionate - Charismatic - Collaborative Spirit - Emotional Intelligence A dynamic and forward-thinking professional with a unique blend of analytical prowess, critical thinking, and passion for boosting business and organizational success. My capability to think strategically and drive long-term plans has been a driving force behind numerous successful business endeavors. With a versatile background in retail, hospitality, and tech, I am bringing a wealth of experience to the table that transcends industry boundaries. Among my colleagues and executive leaders, I have been known for sound decision-making capabilities that contribute to efficient operations and positive business outcomes. I can work collaboratively across diverse departments, foster teamwork, and align efforts to achieve individual and team objectives. Throughout my career, I have been instrumental in researching current market and consumer trends, leading business operations, building and mentoring diverse teams, evaluating and improving store operations, managing multiple retail formats, and improving sales and revenue performance. Major highlights of my career:-Involved in a temporary, consulting project for a start-up.-Led 9 clubhouses in North America and 80 wholesale accounts.-Achieved 32% more wholesale sales (2023) in North America.-Secured $ 12 million in North American retail.-Saved salaries PNL line over 18% (2023).-Boosted sales by 221% in 2 years.-Top sales grow globally in a single year: grew 123% in 2020 and 2021.-Highest Conversion, AOV, and UPT Globally. My professional philosophy revolves around the intersection of innovation, customer-centricity, and operational excellence. I believe in not just meeting but exceeding customer expectations and creating sustainable growth opportunities. I am always interested in learning about potential career opportunities, so please get in touch with me via LinkedIn messaging if you want to talk about retail, customer service, and project consulting.

Delivered insights-driven project consultancy service and helped the start-up identify target markets and understand current trends, customer needs, and competitors' activities related to market demand, branding, and quality. Designed and implemented strategic marketing plans and campaigns to promote new products. Developed distribution plans to reach the target market.
*	Leveraged extensive network and market knowledge to identify a reliable and cost-effective manufacturing source in line with pre-defined budget limitations while establishing a timeline for end-to-end production.
*	Built positive relationships with suppliers for a steady and high-quality supply of materials and developed pricing strategies with a focus on maintaining maximum profitability and remaining competitive in the market.
*	Directed and assisted designers in creating technical drawings (materials and construction details) for pattern-making production.

Project Management Consultant Contract

Improved clubhouse growth by implementing retail development plans and introducing a new structure with a focus on establishing a commercial foundation. Boosted sales and profitability by assisting general managers and clubhouse leaders with enhancing their commercial acumen while establishing new priorities. Enhanced sales and revenue growth by creating new pricing models, overseeing promotional activities, evaluating sales performance, and delivering solutions for performance improvement. Optimized stock levels and reduced stockouts by tracking inventory, overseeing inventory planning and forecasting, and handling replenishment processes.
*	Promoted an entrepreneurial mindset within the team by conducting impactful training, implementing new operational standards, and adopting up-to-date technologies.
*	Designed retail and wholesale strategy for North America in line with organizational and business goals by analyzing market trends and competitor activities, identifying growth opportunities, and understanding customer preferences.
*	Managed 9 clubhouses in North America and 80 wholesale accounts, including driving retail operations, developing strategic business plans, designing marketing strategies, and collaborating with forecast sales teams.
*	Achieved 32% more wholesale sales (2023) in North America as compared to last year by developing new partnerships, including Competitive Cyclist, REI, Trek, Equinox, and Peloton.
*	Secured $ 12 million in North American retail and increased conversion in North America by 2% and AOV by 23% from the last year.
*	Saved salaries PNL line over 18% (2023) without affecting external/internal customers by developing new in-store team structure.
*	Built and strengthened productive relationships with key retail and wholesale partners (distributors, retailers, and stakeholders).
*	Reduced costs by ensuring optimal allocation of available resources, tracking financial performance, and scrutinizing variances.

Head of Retail and Wholesale North America

Conducted research in South America (specifically Colombia and Brazil) to understand market landscape and identify opportunities for wholesale. Engaged with retail partners to understand market trends, price points, sales mix, and best-selling products.
*	Delivered customer-centric service and achieved operational excellence by recruiting and directing store managers and staff.
*	Promoted to the regional manager position for demonstrating outstanding performance and exceeding expectations in managing clubhouse retail stores, increasing sales, fostering community engagement, and driving profitability.
*	Boosted company growth by promoting industry best practices among team members and collaborating with regional managers.
*	Led wholesale expansion in South Florida and managed wholesale marketing efforts in South Florida while expanding operations into Texas and ensuring continuous oversight of the Miami clubhouse.
*	Attended industry events and communicated with the local community to understand consumer perspectives, preferred brands, price points, and shopping habits.
*	Developed positive relationships with potential partners and designed strategic business plans for market penetration.
*	Managed 10 wholesale partners in a brand-new market and secured $1 million in sales (2020) with 2 locations in Colombia and 2 locations in Mexico.
*	Achieved significant growth in the company's presence in South America within 2 years, which resulted in the opening of 4 locations in Colombia, 2 in Brazil, 2 in Chile, and 2 in Ecuador.

*	Increased sales by 221% in 2 years.
*	Top sales grow globally in a single year: grew 123% in 2020 and 2021.
*	Highest Conversion, AOV, and UPT Globally.
*	Top Performance Clubhouse on all KPIs 2020 and 2021 with the highest EBITA.

Regional Manager South America and Mexico

Headed clubhouse operations, including opening and closing procedures, inventory management, cash handling, and team recruitment and training. Managed inventory to ensure on-time availability of Rapha products and merchandise while maintaining visual merchandising standards. Resolved complex customer issues and complaints to develop productive relationships with customers.
*	Enhanced customer engagement and loyalty and achieved revenue objectives by developing insights-driven strategic sales plans.
*	Promoted the clubhouse as a hub for cyclists by engaging with the local cycling community by hosting multiple events and rides.
*	Played a key role in transformation of a clubhouse store (initial annual sale of $600K) from a pop-up to a permanent establishment.
*	Boosted sales to $2 million by focusing on community engagement, networking, events and activations, and development of commercial and entrepreneurial approaches among the internal team members.

Club House General Manager Miami/Fort Lauderdale Area

Headed diverse areas of business, including sales, customer service, inventory management, visual merchandising, store operations, marketing promotions, and staff training. Improved sales by implementing seasonal displays and promotions, including product placement, signage, and store layout. Oversaw daily store operations, including opening and closing procedures, cash handling, and security protocols while ensuring compliance with company policies and health and safety regulations.
*	Collaborated with marketing team members to initiate promotional campaigns on multiple social media platforms and marketing channels with a focus on increasing customer engagement and brand awareness.
*	Conduct training sessions and built a positive and inclusive work environment for store employees to enhance their product sales skills, product knowledge, and customer service capabilities.
*	Served in a transitional role as co-manager to oversee 1 outlet store and 1 retail store in collaboration with cross-functional teams.

Co Manager

Accelerated business growth and achieved financial targets by developing and implementing strategic initiatives. Delivered hands-on leadership and assistance to a team of managers and staff members to achieve departmental and company goals.
*	Led record-breaking Air Pad launch sales as a Senior Manager of the Red Zone (Sales Department) and executed innovative Genius Bar steps of service, which reduced customer waiting time by 8 minutes and increased customer visits by 28%.
*	Managed all areas of project management to execute and complete key projects within pre-defined timelines, budgets, and quality.
*	Utilized outstanding business and commercial acumen to reestablish relationships, implement new service standards, and meet expectations within the assigned areas.

Planning

Operations

Finance

Senior Manager

Ricardo Fodor is a Head of Retail and Wholesale at DRTY Brands in Bentonville, Arkansas.

Ricardo Fodor — Head of Retail and Wholesale at DRTY Brands

Ricardo Fodor — Head of Retail and Wholesale at DRTY Brands

Ricardo Fodor

Skills

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Education history

Florida International University College of Business

Faculdade Alvares Penteado