Rian Rhoe

Founder / Consultant · The Sideways Life

portland, OR

In My Own Words

Experienced Public Relations & Marketing consultant with expertise at the intersection of outdoor, action sports and creative self-expression. Founder of The Sideways Life, a boutique public relations agency.

Work Experience

Owner

The Sideways Life

2020 – Present

Public Relations at the intersection of outdoor performance, action sports culture and urban style. The Sideways Life PR offers brands a bespoke public relations approach, tailored to reach an adventure-seeking, active audience with a keen sense of style. Current and former clients include: Roark, K2, Airblaster, Autumn Headwear, Weston Backcountry, Banzai Skateboards, Four Wheel Pop Up Tents, Shwood Eyewear and CAMP Eyewear. Nonprofit work for Snow Days.

Public Relations Consultant

Jam Collective

2012 – 2020

Public Relations Consultant at Jam Collective PR clients included Houdini Sportswear, Rumpl, Goldwin, Coal Headwear, The Outpost & LifeProof, with event and strategy support for Mountain Hardware, Snow Peak, Vuarnet, Vasque, PacSafe, Otterbox, Leatherman, BioLite and Sunski.

Public Relations and Media Manager EMEA Vans + Reef

VANS

2011 – 2012

Strategically pitched product collaborations with Supreme, Kenzo, colette, Barbour, Taka Hayashi, Norse Projects, Carhartt WIP, Liberty London, Street Machine, Metallica, Hello Kitty & Disney, as well as regular product lines with an emphasis on Classics and Core Skate. Event PR and media planning for all Gold Level events across Europe, including Downtown Showdown Amsterdam, House of Vans Berlin, Duct Tape Invitational Biarritz, Spring Classic Verraze, Wangl Tangl and more. Garnered product, event and brand coverage in influential media outlets including: Hypebeast, Highsnobiety, Sneaker Freaker, Complex, Dazed, Lodown, Be Street, Vice, I-D, Wallpaper, Freshness Mag, Sportswear International, Vogue and more.

Communications Manager

Salomon

2007 – 2011

I garnered media coverage in Transworld Snowboarding, Transworld Biz, Snowboarder, Snowboard, Boardsport Source, Method Magazine, Onboard, Whitelines, Nylon Magazine, Coolhunting, NBC, Outside, SI Kids, Maxim, Antenna, The Price is Right, Self, National Geographic Adventure, Backcountry, Women's Adventure, Yobeat, Rad Collector, Sportswear International, The Oregonian to name a few. In 2010 I was invited to lead the "Successful PR and Social Media Strategies" discussion at Transworld Business Conference and the Women in Boardsports Conference in Saas Fe, Switzerland.