• Direct Retail Operations for the Craft Division. ($17M+ in volume) • Create retail strategy, KPI’s & SOPs in the 4 P’s. (People, product, process & profit) o Provide exceptional service and creative solutions to enhance the customers’ lifestyle. • Annual Budget creation and P&L maintenance. • Build, lead, and develop top talent through networking, recruiting, effective leadership, training programs & metrics. • Analyze & forecast weekly, monthly, quarterly, & annual business performance & KPI’s. o Business performance: Sales, transactions, Avg $, UPT, labor %. o KPI’s: Assets/inventory, customer engagement, employee engagement, profit • Partner with support services as a liaison to stores from two corporate office locations in Hawaii and WH distribution in California. o HR (Honolulu office) ? Participation in Job fairs, recruiting, new hire cohort onboarding, people development sessions and monthly safety topic training. o Accounting (Honolulu office) ? Monthly financial updates, B2B account setup, international vendor account setup, operation expense approvals. o Merchandising/Inventory Control (Honolulu & Hilo offices) ? Buying & vendor/manufacturing meetings for seasonal, staple & private labels. ? Retail pricing strategy and promotions. ? Visual merchandising techniques, POGs, linear footage, special orders. ? Cycle count program • Weekly location audits. ? Annual inventory o Marketing/Advertising (Honolulu office) ? Community craft give-back events. (Honolulu Festival, Maker’s Explorium, Department of Education, Local community craft fairs, Chinatown Chinese New Year celebration & moon festivals) ? Joy of Crafting TV show (Spectrum OC16) ? Social media platforms, website. ? Newspaper ads (Midweek/Star Advertiser), weekly promotional in store flyers, in store signage. o IT departments (Honolulu office) ? New hardware & software program initiative. ? Revise daily, weekly, monthly, quarterly, & annual reports. • Sales, KPI’s, Labor %, Department sales. o Logistics (Hilo & California) ? Weekly shipment schedules & special delivery requests. ? WH inventory & receiving, processing, organizing, replenishment SOP. • Lead, support & participate in other company brands & special projects. o Ace Hardware ? All manager meeting presenter and trainer. ? Store walk through visits & new store openings: (Waikoloa & Waiakea) ? Annual Ace Hardware golf tournament volunteer. ? Kapiolani Children’s Miracle network volunteer. o Daiso ? Japan new concept store tours. ? New location planning & grand opening volunteer. o Deans Inc. ? Deans Japan partnership. ? Hardware science US & Japan volunteer. o Maui Varieties Ltd. ? Ben Franklin Crafts refresh. • Reinvention of strategy and target markets. • 3rd party partnerships in market research, customer focus groups. • Liaison and relation building to international business partners. (Japan/Taiwan) • Refresh of My Locker Program, store merchandising, product mix/pricing, & craft club membership, retail pricing strategy. • Creation of Ecommerce, mobile app, & training programs. Achievements: HouseMart – Ben Franklin Crafts & Celebrations - People ? Badge program – Product knowledge training for each department. ? Internal promotions and leadership bench development. – Supervisor to Corporate buyer, Supervisor to Assistant Store Manager, Assistant Store Manager to Store Manager, Store Manager to District Manager. ? Achievement in Employee Engagement scores. - 2020, 2021, 2022, 2023. - Product ? Annual inventory cycle count program – company record 2021 <1% shrink/swell. ? Seasonal theme creation ? Pricing strategy ? Visual Merchandising standards ? Creation of new departments & private label merchandise - Process ? Under budget controllable expenses – 2020, 2021, 2022 ? Under budget Labor % & +productivity in the workforce – 2020, 2021, 2022 - Profit ? Annual Net profit – 2020, 2021, 2022

• Brand creation & expansion of Island Sole, Island Art & Sole, Sanuk Hawaii, & Coconene. • Oversee six Oahu locations in daily operations. Peak - Oversaw eight Oahu locations in daily operations. • Annual P&L Budget setting, quarterly budget/business focus, monthly division sales data analysis & weekly forecasting. • Identify opportunities, perform solutions & constant evaluation for improvement. • Implement policies & procedures to improve division sales & operations. • Create monthly management & sales team incentives • Conduct annual sales rallies, factory tours, product knowledge & salesmanship clinics, quarterly manager meetings, monthly management conference calls, weekly store walk throughs & manager coaching/development. • Build relations with vendors & brand sales reps. • Corporate Junior Management team member. • Ensure all departments of our corporation are aligned, informed, & energized. • Partner with multiple external specialty resources for business evaluation & improvement.

• Improved overall store performance in sales, inventory, merchandising, morale, and employee behaviors. • Brought store back to Flag ship store standards and maintain best volume in entire company. • Recruit and build a competent team in turning shoppers into buyers with sales that wear well along with building loyal customers. • Create a positive, sales driven environment to achieve and surpass goals. • Preparing and presenting all new hire paperwork, documentation, reviews, sales reports, & weekly business reports. • Scheduling floor coverage, meeting hours, training hours, restocking/cleaning hours • Maintain Sales training and coaching employees to improve behaviors, sales, and techniques. • Payroll, bonus payouts, incentives • Oversee 5 locations in sales, operations, and merchandising over a 6-month span. • Up keep stock in store and WH location. Consolidations, markdowns, transfers, restock, merchandise pulls, return to vendor (RA's), back stock. • Daily floor moves, seasonal floor moves, and window displays.