Reginald Torrefranca

Program Manager/Creative Director · Sport Dimension | Body Glove / JetPilot

Los Angeles, CA

In My Own Words

Recent 2021 graduate of The University of Southern California Marshall School of Business. During that time I completed the rigourous program while also balancing the creative and company successes as the Art Director for JetPilot Company, while simultaneously co-founded "SWEL" a non-profit that currently teaches first-responders and veterans to surf as a means of decompression and stress relief. Bachelors Degree in Graphic Design in 2013, in which I was selected as the 2013 Graduate of the Quarter from the Art Institute of California San Diego. I pride myself in being a veteran (US Coast Guard), avid surfer, waterman and artist, well-versed in design, art, travel and the action sports industry.

Work Experience

Program Manager/Creative Director

Sport Dimension | Body Glove / JetPilot

2016 – Present

Managing the success of the JetPilot brand while overseeing the product management, design, development and marketing of over 300 sku’s and the creative execution of brand photoshoots, Point of Purchase & Tradeshow design, marketing, as well as the growth and development of E-Commerce, Social Media, Marketing and Athlete Management.

Graphic Designer

Argen Corporation

2015 – 2016

Graphic Designer at the Argen Corporation, consisting in brand identity, mood boards, webpage layout, logo/pattern design, lookbook/binder designer, illustrator, photographer and social media for the corporation and distributors, out of San Diego CA.

Quiksilver Store Manager

Quiksilver

2010 – 2015

As Store Manager at Quiksilver San Diego, I'm responsible for the success of weekly, monthly, yearly business acumen, all store operations, brand merchandising, visual floor sets and window directives, consisting of signage, POP and displays.

2nd Class Petty Officer Damage Controlman

United States Coast Guard

2003 – 2010

As a Damage Controlman in the US Coast Guard, my main responsibilities included the design, maintenance, repair and/or fabrication of any and all Coast Guard land based unit or boat issues. Duties and specialties included carpentry/woodworking and welding/metal fabrication, from designing and creating stanchions, brackets, signage, displays/shadow boxes and physical structures.