Outdoor

Surf

Health & Fitness

Digital Campaign Manager

Top Management

Accomplished marketing Graphic Designer with more than 14 years of experience in print and web design, branding, and trade show coordination.

Excellent time manager with the invaluable ability to complete multiple projects simultaneously on time and within budget. Creative thinker with an eye for visual communication within catalogs, ads, direct mail, email marketing, and digital campaigns. Talented brand and logo developer with extensive experience in corporate branding. Organized multi-tasker with project management skills and marketing knowledge.

• Strategized and executed the creation and design of all email marketing initiatives that closely aligned with the TCM’s broader marketing initiatives and business objectives.
• Optimized all emails with compelling content, captivating subject lines, and effective calls to action through proficient writing and editing to enhance deliverability and engagement rates.
• Developed and deployed marketing automation workflows dedicated to lead nurturing, onboarding, and re-engagement.
• Developed highly targeted segments for direct-to-consumer, business-to-business, and international campaigns to guarantee the delivery of highly relevant content to each recipient.
• Oversaw the growth and management of our email subscriber lists, including monitoring the health and deliverability of email lists.
• Methodically tracked and analyzed email campaign performance metrics and leveraged data-driven insights to drive informed decisions and perpetually enhance our email marketing endeavors.
• Established and maintained a meticulously organized email content calendar to ensure a consistent and timely flow of communications.
• Developed and maintained lead capture forms, delivering high-quality leads and optimizing conversion rates.

• Managed the design, planning and execution of highly customized email campaigns, driving eCommerce revenue and generating valuable leads.
• Developed data-informed integrated marketing campaigns that seamlessly combined print collateral, email marketing, eCommerce initiatives, social media endeavors, and blog content to achieve maximum impact.
• Implemented and executed marketing automation across multiple platforms and marketing channels, streamlining operational processes for enhanced efficiency.
• Responsible for designing both print and digital assets for in-person and virtual events, ensuring a cohesive and impactful brand presence.
• Spearheaded developing, organizing, and maintaining digital assets and print collateral with a global audience in mind, ensuring a consistent and compelling brand presence across all communication channels.

Digital Marketing Specialist

• Coordinated the design and creation of print and digital materials across global channels, including catalogs, brochures, advertisements, fliers, posters, direct mail, social media content, and website assets.
• Steered the development of targeted email campaigns and their associated landing pages and the conceptualization of social media initiatives and print collateral.
• Led the design efforts for trade show booth layouts, eye-catching displays, and the comprehensive suite of sales and marketing materials for trade show events.
• Crafted promotional items while maintaining our corporate branding standards.

Advertising Designer

Clients: Teacher Created Materials, Reber Ranch, Pet Central, Slender Wave Cavi-Lipo, Pura-Vida Imports, Sage Salon and Spa
• Developed digital campaigns. Responsible for coding of sales emails with corresponding custom landing pages and branded social media images
• Responsible for development, user testing and UX design of Teacher Created Materials Teacher, and Parent and mobile websites
• Responsible for development, user testing and UX/UI design of the
Slender Wave Cavi-Lipo website using HTML and CSS
• Developed the corporate branding including logo development and stationary design for Slender Wave Cavi-Lipo, Pura Vida, Reber Ranch and Pet Central
• Designed artwork for print sales and marketing materials including brochures, ads, fliers, posters and direct mail pieces.

Freelance Graphic Designer

• Assisted in the development and design of Apperson’s website and e-commerce platform, incorporating user testing and refining the UX/UI design for optimal user experience.
• Led the design efforts on the creation and oversight of an array of print and digital marketing materials, encompassing brochures, fliers, direct mail pieces, and advertisements.
• Headed the design and coding of compelling promotional emails, customer-facing sales communications, and seamlessly integrated digital marketing campaigns.
• Played an integral role in the corporate and retail re-branding initiative, focusing on refining logos, stationery, business cards, and website layout to ensure a cohesive and professional image.
• Redesigned trade show booth layouts and captivating displays, enhancing their visual impact while also overseeing the development of all trade show sales and marketing materials.
• Photographed all products to maintain a consistent and high-quality visual presence in marketing and sales materials.

Marketing Graphic Designer

• Created user-friendly and visually appealing interfaces for three distinct e-commerce websites, enhancing
the overall user experience.
• Consistently designed and coded monthly ecommerce email campaigns driving eCommerce revenue.
• Played a pivotal role in securing major accounts with companies including Pepsi, Kohl’s, Pacific Sales, Crate and Barrel, Cost Plus, and Best Buy, resulting in the successful acquisition of contracts totaling $10 million.
• Crafted unique packaging solutions, incorporating custom die-cuts, for various products contributing to product differentiation and brand identity.
• Led the design and project management of a range of marketing materials, including product sell sheets, spec sheets, and sales brochures, ensuring consistency and delivering compelling collateral that effectively communicated product features and brand identity

Graphic Designer

Rebecca Santucci is a Digital Campaign Manager at Teacher Created Materials in Lakewood, CA.

Rebecca Santucci

Rebecca Santucci

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