-Led full-cycle headwear development, managing seasonal calendars, global vendor timelines, and fit/wear testing. -Owned tech pack creation, material sourcing, and prototype reviews to ensure margin, quality, and brand alignment. -Reviewed and communicated all design, construction, and fit revisions to suppliers and ensured product met brand expectations and fit/wear standards. -Partnered cross-functionally with Design, Marketing, and the Photo Studio to execute product storytelling across packaging, e-commerce, and digital campaigns.

-Drove product development for men’s, women’s, and kids’ categories including inline, SMU, winterized, and snowboard boots. -Delivered standout collaborations with AC/DC, Star Wars, Black Sabbath, Carrots, and Basquiat. -Oversaw fit/wear testing, 2D/3D revisions, cost analysis, and compliance to ensure on-time, high-performance launches. -Worked internationally to optimize factory relationships and launch new innovations like Step-On snowboard boot tech.

-Led development for men’s, women’s, youth, and toddler footwear and snowboard boots across inline and SMU categories. -Managed APAC, LATAM, as well as Winterized boot development; oversaw timelines and tech pack creation.

- Managed inline and SMU development for women's, kids', and toddlers' footwear. - Ensured target margin achievement through cost negotiation and collaborative planning.

- Managed flagship operations and a 20+ person team, exceeding KPIs and elevating the store to top-ten performance nationally. - Developed training programs and sales tools adopted regionally. - Cultivated a premium customer experience rooted in brand loyalty and team development.