Fashion

Lifestyle

Skate

Snow

Streetwear

Surf

Business development

Event management

Marketing management

Activation creation

Music event curation

Surfing

Golfing

Accomplished senior level Sales and Marketing Manager

Marketing & Sales

A senior marketing and sales executive with a wealth of experience in enhancing brand value through strategic brand development, account management, business growth, and market execution. Demonstrates expertise in collaborating with both creative and executive teams to conceptualize a diverse range of consumer-focused brand strategies and distribution channels. Has a track record of generating revenue within the dynamic sectors of active culture, lifestyle sportswear, media, and SaaS technology organizations. 

Exhibits an exceptional work ethic and a strong commitment to client service.

• Responsible for driving business growth through retention, guidance, and enhancement of regional accounts as
well as the development of various business projects. Work with cross function teams to bring excellent consumer
experience to our consumer.
• Solely responsible for overseeing and management of over 300 accounts and 8 international distributors.
• Create cost saving and in-kind and revenue enhancing measures.
• Researched and implemented improvements to sales initiatives from years past to drive increases in revenue,
whilst managing expenses.
• Acquire a thorough understanding of key customer needs and requirements.
• Manage sales budgets and create yearly sales projections.
• Develop, curate retail & marketing events, activations, including but not limited to regional and US based
tradeshows.
• Monitor sales targets achievement during daily work and propose revisions when necessary.
• Work with cross function teams to create and execute the company’s product strategy and promotion strategy
E.g., new product launches, retail merchandising, and key investment products.
• Recommend and implement strategies to position the brand for growth.
• Maintain and grow the brands affiliations and partnerships.
• Assist in the design of retail packaging and creation of in-store marketing displays.
• Manage and acquire social media influencers, e.g., music celebrities, television celebrities, and sport athletes.
• Responsible for developing the public image of the brand.
• Support and develop engaging and compelling sales and marketing strategie

Sales Manager

• Oversaw the execution and development of events to raise guest attendance and increase brand visibility and
awareness on a local and national level.
• Assisted with maintaining the marketing budget, developed creative cost saving and in-kind and revenue
enhancing measures.
• Researched and implemented improvements to events from years past to drive increases in revenue, whilst
managing expenses.
• Developed, created marketing events, activations, including but not limited to social media contests and on-site
promotions.
• Curated original themed snowboard, skiing contests, and curated a monthly concert series.
• Managed event logistics production, Run of Show management, ranging from audio & visual, creation of onsite
event assets.
• Cultivated and managed new and existing partners to raise sponsorship dollars.
• Developed and executed result driven marketing strategies that raised consumer engagement, and brand
awareness that resulted in increased sales.
• Evaluated and monitored social postings for all partnerships and provided feedback that aligns with brand values.
• Ideated and implemented a PR strategy for all partnerships and events with the Vice President of Marketing.
• Handled the creation of all promotional partner recap presentation decks for both internal and external use.

Manager of Special Events

• Performed the critical role of serving as the primary interface in the conceptualization, development, and
retention of the brand, more often involving complex and unique third-party matters including brand activation
solutions.
• Created effective marketing, sales, and other promotional initiatives.
• Identified business development opportunities and implemented effective strategy for client acquisition.
• Captured new customers by optimizing business strategies and launching products to diversify offerings.
• Strategized approaches to meet objectives and capitalize on emerging opportunities.
• Collaborated with other corporate departments to develop effective business strategies.
• Recommended product changes to enhance customer interest and maximize sales.
• Led staff on development of products and promotions, sales analysis, and creative services.
• Facilitated and managed business plan development based on market and industry research.
• Generated leads and capitalized on valuable business opportunities to bring in new company revenue and
improve bottom line profit.
• Facilitated and created reports and invoice payments, corresponding on a regular basis with the accounting and
planning teams.

Business Development Manager

• Directed branding, sales enablement, and PR strategies to support implementation of comprehensive marketing
strategies.
• Spearheaded implementation, execution, and growth of business channel partner program.
• Defined marketing collateral and program strategies by working closely with product management teams.
• Contributed expertise to build successful marketing strategies, including direct, partner and social media
approaches.
• Managed canvassing strategies to generate appointments for outside sales team.
• Executed updated marketing plans to increase branding exposure, customer traffic and sales.
• Executed optimal sales strategies to achieve commercial goals for all markets.
• Conducted research and development on existing and emerging products to highlight benefits and attract
retention.
• Strengthened brands outreach by managing marketing communications, and public relations to maximize
branding initiatives.
• Owned and developed marketing campaigns from initial scope through execution and refinement.
• Captured new customers by optimizing business strategies and launching products to diversify offerings.
• Recommended product changes to enhance customer interest and maximize sales.
• Oversaw and mentored business development personnel to optimize performance.
• Analyzed consumer behaviors and market trends, adjusting email and advertising campaigns based on current
knowledge.
• Partnered with sales representatives during customer consultations to build agency and customer relations.
• Cultivated customer and distributor rapport to increase retention rates and drive goal achievement.
• Forecasted sales numbers and product profitability to determine ideal strategies.

Marketing Manager

 Developed and delivered new business requisitions through business-to-business sales and trade shows.
• Established and enforced sales goals to boost team success.
• Cultivated and developed customer relationships to enable sustained revenue growth.
• Acquired new business and drove revenue streams by providing cutting-edge products to clients.
• Performed budget management duties and coordinated public relations programs.
• Handled customer satisfaction issues by acting as liaison between accountholders and representatives.
• Communicated with clients via email, phone, online presentations, screen-share and in-person meetings.
• Used effective communication and interpersonal skills when meeting and speaking with clients, which promoted
long-lasting relationships.
• Drove new business development and client acquisition through cold calling, lead generation and exceptional
service.
• Input customer order details into system, accept payments and updated accounts.
• Contacted customers about account or information issues, alerting clients of changes for excellent customer
service.
• Collaborated with other key personnel to determine opportunities that would advance business objectives.

Sales Account Executive

• Directed branding, sales enablement, and PR strategies to support implementation of comprehensive marketing
strategies.
• Defined marketing collateral and program strategies by working closely with product management teams.
• Contributed expertise to build successful marketing strategies, including direct, partner and social media
approaches.
• Motivated and mentored employees to increase knowledge, skills, and career potential within the company.
• Integrated communications campaigns to create awareness, develop pipelines and bring in new customers.
• Facilitated improvement in sales outcomes by holding performance evaluations to assess team members'
strengths and weaknesses and counsel on improvement strategies.
• Executed updated marketing plans to increase branding exposure, customer traffic and sales.
• Conferred with advertising managers to develop and implement marketing plans.
• Executed optimal sales strategies to achieve commercial goals for all markets.
• Conducted research and development on existing and emerging products to highlight benefits and attract
retention.
• Identified, implemented, and enhanced marketing strategies by accounting for factors such as organizational
objectives, market trends and costs.
• Owned marketing campaigns from initial scope through execution and refinement.
• Recommended product changes to enhance customer interest and maximize sales.
• Captured new customers by optimizing business strategies and launching products to diversify offerings.
• Strengthened product branding initiatives by developing communication campaigns, promotional materials,
market intelligence information and databases for all markets to maximize outreach.
• Oversaw and mentored business development personnel to optimize performance.
• Partnered with sales representatives during customer consultations to build agency and customer relations.
• Forecasted sales numbers and product profitability to determine ideal strategi

Marketing and Sales Manager

• Managed and oversaw all aspects of Marketing and Branding.
• Directed market planning and research to identify new business opportunities.
• Exceeded sales and profit goals by supervising all marketing and planning activities.
• Boosted advertising exposure by negotiating rates and magazine placements.
• Cultivated sponsorships with related and partnering entities to enhance marketing objectives.
• Oversaw and mentored business development personnel to optimize performance.
• Developed and implemented digital marketing plans incorporating SEO, social media platforms and video
campaigns.
• Led staff on development of products and promotions, sales analysis, and creative services.
• Generated monthly performance metrics and analytical reports and reviewed and communicated marketing
campaign effectiveness to clients.
• Mentored marketing personnel on best practices and protocol to maximize productivity.
• Strengthened product branding initiatives by developing communication campaigns, promotional materials,
market intelligence information and databases for all markets to maximize outreach.
• Executed optimal sales strategies to achieve commercial goals for all markets.

Raul Montoya is an Accomplished senior level Sales and Marketing Manager at BYRD Hairdo Products in Laguna Niguel, California.

Raul Montoya

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