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Principal Consultant

Specialist & Consultant

Highly driven, inquisitive, versatile problem-solver, who excels in strategic guidance via research, analytics, and insights.  Key influencer within an organization, who works together with internal and external stakeholders on key business issues.  Strong written and social communication skills, with extensive experience working for C-Level executives.
Key strengths:
•	Consumer research & insights, shopper research & insights, innovation research, data insights via analytics, advertising / brand strategy, white space opportunities, scenario modeling, and marketing mix optimization
•	Primary and secondary qualitative and quantitative research methods (SPSS & UTab trained) 
•	AC Nielsen/IRI/Spectra/NPD syndicated data and consumer panel data expertise
•	Dashboard / scorecard creation and “visual story telling” via Tableau, SAP Lumira, and Microsoft BI


Enhanced success and profitability of clients by providing data-based solutions and strategic recommendations on go-to-market strategy, retail strategy, analytics strategy and structure, market and competitive intelligence, messaging and content, white space opportunities, and consumer / shopper research and insights.
?	Key industries of focus included Beverage Alcohol, Food & Beverage, Outdoor Products, Mobile Devices, Retail & Grocery, and CPG industries


CAMPARI AMERICA, San Francisco, CA – part of Gruppo Campari, the sixth largest premium spirits company in the world.  Key brands include SKYY Vodka, Wild Turkey, Grand Marnier, Campari, and Espolon    

Market & Sales Analytics Manager – in my role I reported to the Vice President of Business Analytics & Sales Operations and provide market insights and strategic guidance to the Sales, Marketing, Trade Marketing, National Accounts, Finance, and Executive groups on Beverage Alcohol trends (macro and micro), key brand initiatives, and US market performance.
•	Managed all consumer research, product research, and shopper research projects for Campari America brands, including Beverage Alcohol Segmentation and Global On-Premise strategy projects
•	Managed AC Nielsen / Spectra syndicated data and HH Panel partnership

Market & Sales Analytics Manager

ATKINS NUTRITIONALS, Denver, CO – $500M diet and weight-control company, primarily known for the Atkins low-carb diet program and Atkins low-carb products sold at retail.                                                            

Market Research Manager – in my role, I reported to the VP / Chief Insights Officer on key Atkins product and Atkins Diet consumer research and insights, innovation research, and marketing / media analytics initiatives.
•	Designed and executed qualitative & quantitative research for the Atkins Diet Mobile App, Atkins Website redesign, and Atkins eCRM program to uncover improvement opportunities with these Diet program tools
•	Managed company Bulletin Board, CLT, and IHUT tests, which were key inputs for Atkins product innovation projects
•	Implemented quarterly media spend efficiency model to gauge overall media effectiveness 


Market Research Manager

OTTERBOX, Fort Collins, CO – #1 smartphone and tablet accessory manufacturer in the US, with over $1.2B in revenues.  The Otterbox Defender and Lifeproof brand are the primary product lines for Otterbox.             

Market Intelligence Analyst – in my role, I was the analytic, market research, financial analysis, and product strategy resource for the Product Management and Innovation teams at Otterbox.  
•	Led company’s Voice of Consumer (VOC) strategy for new product introductions
•	Authored and published companywide bi-monthly market trends newsletter
•	Authored white papers on industry trends, new technologies, and competitive product introductions
•	Partnered with other BI team members to provide forecasts for smartphone and tablet devices and accessory case sales by worldwide region (base case, high case, and low case scenarios)

Market Intelligence Analyst

BROWN-FORMAN CORPORATION, Louisville, KY – Top five global spirits and wine producer, with close to $4B in revenues.  Key brands include Jack Daniels, Woodford Reserve, and Sonoma-Cutrer wines.          

Field Reporting Manager:  Central Division – Irving, TX – in my role, I managed five Commercial Analysts on state and regional analytic reporting and data communication initiatives.                                                        
•	Created new report communication platform via Google Docs & Google Site for Central Division Team, Distributor partners and third party agency partners                                     
•	Implemented monthly brand business reviews with strategic recommendations on pricing strategy, shelf position, competitive activity, margin analysis, and marketing mix spend for 15 state geography within Central Division

Field Reporting Manager / Commercial Analyst

INFORMATION RESOURCES, INC., Chicago, IL – Syndicated data and market insights firm that is one of the top Point-of-Sale retail store data collection companies in the world.                                                               

Client Service Manager – Category Management, Small Format & Channels – in my role, I provided market insights to the category management team, market research team, and field sales team at Quaker (part of PepsiCo) in Chicago.  
•	Provided in-depth panel, channel, and retail store sales analyses to Quaker, Tropicana and Gatorade category management, market research, and field sales clientele


Client Service Manager – Category Management, Small Format & Channels

MSW?ARS RESEARCH, Evansville, IN – Market research firm that pioneered the “science behind advertising”.  The company primarily focuses on communication strategy development, segmentation, ad testing, and in-market validation of advertising research results.                                                                                                         

Senior Account Manager (2002-2004), Account Manager (1997-2002) – in my role, I partnered with my client’s CPG market research departments, brand managers, and creative agencies to create more sales effective advertising.
•	Managed key CPG accounts with approximately $4M in recurring revenue for company
•	Developed a ROI television advertising volumetric forecasting model for The Clorox Company
•	Designed customized quantitative and qualitative research studies based on clients advertising testing needs 


Senior Account Manager

Randy Browne is a Principal Consultant at randybrowne consulting in Sausalito, CA.

Randy Browne

Randy Browne

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