Business Degree 
Played 4 years of Varsity Hockey for the Golden Hawks 

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West Regional Manager, Key Accounts 

Top Management

•	Develop and execute strategy to deliver sales results and attain profitable growth with Key Accounts. Partnered with multiple channels including outdoor, department, optical.
•	Collaborate with functional teams to develop, communicate and execute 360 campaigns that ensure account satisfaction and sales growth.
•	Serve as key liaison between Key accounts and Maui Jim.
•	Managed west region field managers to deploy industry leading service and marketing programs at retail store level. Managed reps from Texas to Hawaii
•	Manage collection to ensure most productive assortment is presented across channels of trade
•	Provide benchmark service to existing accounts safeguard retail sales plans and shipments 


•	Responsible for the sales strategy and client development with TJX brands within the Pacific Northwest/Northern California region. 7 Districts & 95 accounts across 5 states
•	Partner with regional, district and store managers to drive engagement in the program through market-based initiatives, in-store marketing programs, and sales analyses 
•	Provide strategic consulting on in-store operations and marketing initiatives to drive sales profitability and enhancing consumer loyalty base
•	Communicate and present retail sales and marketing initiatives to all levels of the client organization
•	Increased region sales volume 25% YOY


Region Sales & Marketing Manager

•   Planned, forecasted, managed, and monitored a 2M+ marketing P/L budget
•   Lead all creative brief projects including print, advertising, and POS/POP projects
•   Directly managed national field sales team, setting team/individual goals and objectives
•   Developed strategic marketing plans for all channels of distribution
•   Work directly with global marketing team, partnered with all cross-functional teams
•   Resourced and formed partnerships with all third party agencies to deploy projects
•   Implement and directed e-commerce digital marketing co-op advertising, tradeshow and event
activations

National Marketing Manager

•   Developed, planned and executed merchandising strategies for all retail channel partners
•   Built the foundation of the national field merchandising sales program
•   Managed agency sourcing, creative brief process of all POP material
•   Managed POP warehouse operations, forecasting, and ordering process
•   Managed the Outdoor Brand segment, developing a yearly media plan, executing retail
promotions and managing our key outdoor sponsorships
•   Presented plans during sales conferences, account meetings, and third party agencies

Field Sales/Marketing Manager

Managed in-store promotional funds, co-op advertising, and all visual merchandising for key
retail partners; Sport Chek, Foot Locker, National Sports and Running Room
•   Proactively developed and executed marketing/sales plans for each national key account
•   Managed key product segments while executing all corporate initiatives within each segment
•   Managed key sponsorship partners; Canadian Breast Cancer Foundation Run for the Cure
•   Developed brand plans and managed million+ P/L budget and forecasting

Manager, Key Accounts

•   Managed co-op advertising and administered sell-in and sell-through promotions
•   Coordinated the Outdoor & Work component at sales meetings, tradeshows, dealer pre-lines, and sponsored events
•   Managed corporate sponsorships properties
•   Executed product knowledge sessions and sales staff training programs
•   Purchased POP merchandising and promotional items to support retailers

Channel Marketing Coordinator

Randy Austin is a West Regional Manager, Key Accounts at Maui Jim in Bothell, WA.

Randy Austin

Randy Austin

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