Ramon Hernandez
Media Supervisor · OMD/Media Arts Lab
Redondo Beach, CA
In My Own Words
Seeking a Brand/Marketing position within the 'exciting' action sports industry. My experience includes advertising agency media planning (6 years) in traditional and digital media, most recently on the Apple account. Also included, is radio/newspaper ad sales (3 years) and a B.S. Degree in Advertising from SJSU. Contact me at (858)775-1622.
Work Experience
Media Supervisor
OMD/Media Arts Lab2016 – 2017
*Supervise launches, including recent iPhone7, Watch Series2, MacBook Touch Bar, etc. *Travel to key US markets and ensure best OOH placements are allocated to Apple *Collaborate with NY TV buyers to guarantee presence in top cultural events, premieres & finales *General Market Strategy for Apple – US Traditional Media - Supervising a team of four �
Media Supervisor
Conill Advertising2015 – 2016
*Supervise a team of five for multiple GM/HM clients: Aflac Insurance, Alaska Airlines & KFC *Manage planning and buying across digital & traditional media including TV, Radio, OOH, Desktop, Video, Mobile, Search & Social *Recognize insights from past and present campaign performances to fuel optimizations *Ensure strong client facing decks and present forward thinking concepts �
Media Planner
Conill Advertising2012 – 2014
*Plan and manage media for Toyota, Aflac & Alaska Airlines Hispanic campaigns *Provide strategic direction for all projects, including new business *Negotiate, purchase and place Print and OOH *Analyze consumer trends and campaign performance �
Digital Media Buyer, Assistant
Initiative Media2011 – 2012
*Plan and buy the Best Western Hotel national digital campaigns in U.S. and Canada *Negotiate rates, Analyze campaigns and recommend improvements *Ensure smooth execution of media details with internal departments, vendors & clients *Analyze consumer trends and campaign metrics for optimization �
Integrated Marketing Coordinator
Exitos 93.9FM2009 – 2011
*Develop account proposals and promotional recaps *Create and update the sales media kit and one-sheet presentations *Design, format and publish station’s monthly newsletter for client point-of-contact *Research analysis of station, competition, market trends & audience profiles �
