Ralph Hermens — Art Director at Backstory Magazine

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Ralph Hermens

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Art Director
Tustin | United States

Skills

No information

Interests

Fitness
Charity work
Outdoors
Movies
Good food & spirits

Industries

Creative Agencies
Lifestyle
Moto & Powersports
Outdoor
Snow
Streetwear
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Work experience

Backstory Magazine logo

Backstory Magazine

Art Director | 07/2013 - Current

• Backstory is an iPad-based film & entertainment magazine that can also be viewed online bi-monthly • Responsible for the creative direction/interactivity of the digital layouts and the illustrative artwork done by outside creatives included in articles • Hire creative contractors based on production or creative need • Work with editor-in-chief collaboratively to establish direction of cover art • Compile and preflight all files for final publication of each issue
Bonnier Motorcycle Group logo

Bonnier Motorcycle Group

Creative Director | 09/2017 - 01/2019

• Led in-house art directors and photographers for three print magazines based around the motorcycle lifestyle • Worked closely with editors-in-chief to create a visual story for each article with the use of photoshoots, illustrations, and archival photography • Curated creative contributors; coordinated, conceptualized, and executed photo shoots • Frequently reviewed each title for new content ideas • Worked with sales to create advertising/marketing and maintain brand quality standards • Spearheaded redesign of Cycle World as a quarterly in late 2017 to create a more specialized and lasting experience for the reader
Bonnier Motorcycle Group logo

Bonnier Motorcycle Group

Art Director | 02/2017 - 09/2017

• Responsible for creating six issues per year for two magazines, Motorcyclist and Sport Rider • Curated, conceptualized, and designed all departments and features for each issue with input gathered from editors • Coordinated and executed photo shoots • Created web graphics, marketing materials, and advertising campaigns for events • Redesigned Motorcyclist creating a more clean, high-end aesthetic with beautiful original photography(2017)
Surefire Institute/Firearms Training Associates logo

Surefire Institute/Firearms Training Associates

Art Director/Marketing Manager | 03/2014 - 05/2015

• Managed marketing for SFI and FTA, firearm training companies working with everyone from new shooters to high-level military personnel • Elevated brand recognition for both companies • Generated print media, email blasts, and social media on a regular weekly schedule • Analyzed data trends weekly or monthly • Attended classes/events to create content with photos and video • Designed new website but was not implemented due to budget constraints and layoffs
Road & Track Magazine logo

Road & Track Magazine

Assistant Art Director | 02/2011 - 10/2012

• Responsible for designing a monthly print/digital magazine with additional interactive content • Worked with editorial staff to create compelling content • Directed a global group of freelance photographers, illustrators, and photo editors • Assisted in the launch of an app that focuses on world-class automotive photography
PacSun logo

PacSun

Graphic Designer | 01/2011 - 01/2011

• Responsible for creating the internal manual for product placement in retail stores • Generated illustrations and graphics • Regularly edited photos
Surterre Properties logo

Surterre Properties

Senior Designer | 04/2006 - 11/2009

• Created an award-winning in-house studio for upstart company in 2006 • Helped grow company from 12 agents to more than 200+ in three years • Responsible for creating/conceptualizing various online graphics, direct marketing, and advertising campaigns for all branches of the company • Directed permanent staff and freelance artists • Responsible for brand management and quality control
Coldwell Banker logo

Coldwell Banker

Senior Designer | 04/2004 - 05/2007

• Created marketing and advertising print campaigns • Directed 13 artists • Proofed all materials for design • Managed production workflow and hired staff
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