In my own words
— RafaelaA Creative Social Media Manager who specializes in growing small businesses through organic marketing tactics.
With proven record of success in building brand awareness, increasing followers through organic cohesive digital strategy. Team-oriented, engaging storyteller, and stellar in content development. Searching for a new role to join a dream team. Currently located in Wilmington, North Carolina but willing to locate. I love long walks with my dog, taking pictures of my friends, and a huge sushi enthusiast.
Trajectory
May 2021 — Oct 2021
SOCIAL MEDIA MANAGER · Botanic Remedies
Developed and implemented strategic social media marketing plans.
Aligned visual design and brand messaging elements to deliver
consistency across digital advertising and marketing platforms.
Built and maintained image, brand and identity.
Dec 2020 — May 2021
SOCIAL MEDIA MANAGER · Whiskey Tango Foxtrot
Directed social media and digital marketing strategy to promote brand
building, positive customer experience, and revenue-focused activities.
Supported sales process by engaging appropriately when responding to online audience inquires and posted comments.
Coordinated plans and specific events during pandemic to create
revenue.
Jan 2018 — Aug 2019
CONTENT MANAGER · Insight Social
Over-sought and executed social media campaigns across various
platforms.
Devised digital media strategies to optimize reach and engagement with content.
Reviewed performance of content by capturing and assessing analytics
figures.
Apr 2016 — Aug 2018
SOCIAL MEDIA MANAGER · Fit Life Tea
Created graphics and captured original photography to develop visual
assets for content.
Built and maintained brand awareness.
Identified target audience and developed optimized communication
plans to engage and interest individuals.
Activity
Education history
University of North Carolina
Bachelor of Science
