Creative Agencies

Outdoor

Skate

Snow

Surf

Health & Fitness

Drawing

Running

Travel

Cooking

Surfing

Hiking

Photography

Bike riding

Being active

Beer tasting

Digital Designer

Creative & Design

A Digital Designer with a passion for creating dynamic, user-centric brand experiences that connect with audiences and drive growth. With over eight years of experience, I’ve honed my ability to translate complex branding challenges into clear, visually engaging solutions. My work spans industries like food and beverage, beauty, fitness, foot care, and outdoor, with a focus on building cohesive omni-channel identities for both established and emerging brands. From crafting brand identities and developing digital campaigns to leading web design and product photography projects, I bring a blend of creativity and technical expertise to every project. My hands-on approach with stakeholders and cross-functional teams allows me to consistently deliver engaging, multi-platform designs that elevate brands in the digital space. Here’s what I offer: - Expertise in designing brand identities and digital experiences that resonate across platforms- Strong collaboration with marketing and creative teams to bring projects from concept to completion- Mastery of Adobe Creative Suite, website wireframing, UX/UI design, and photo retouching- Experience managing projects across a wide array of consumer product industries- A dedication to creating visually compelling, results-driven design solutions I specialize in creating impactful digital presences, particularly within consumer goods and wellness spaces, using a combination of creativity and strategic insight to elevate brand performance.

• Specialize in developing and executing brand identities, including brand guidelines and design systems, for a wide range of industries
• Conceptualize and deliver strategic, on-brand digital and print assets for social media, websites, and advertising campaigns
• Implement SEO best practices to boost online visibility and search rankings for clients
• Collaborate closely with clients to create engaging, visually impactful designs that align with their business goals

Freelance Designer

∙ Global in-house agency for 18+ brands
∙ Develop omni-channel content using data-driven insights to boost engagement and visibility
∙ Lead design and presentation of wireframes and prototypes to elevate UX across platforms
∙ Collaborate on digital campaigns (web, social, display ads, email, PDPs, A+ content)
∙ Leverage Magento CMS and Revolution Slider to create user-friendly, seamless experiences
∙ Develop product highlight videos for new and existing products
∙ Retouch and composite product photography for omni-channel use
∙ Support creative direction for photoshoots

∙ Seasonal contract position with a Human Resource industry design studio
∙ Designed employee communication assets (publications, web products, videos, animations)
∙ Collaborated with creative, project management, and account teams for timely delivery

Graphic Designer

∙ Collaborate with marketing, e-commerce and merchandising teams for on-brand design solutions
∙ Created cohesive print/digital media (web updates, social media, catalogs)
∙ Led mobile-first responsive web designs, ensuring consistent brand voice
∙ Retouched and composited product photography for print/digital

∙ Partner with creative director to develop and maintain consistency throughout branding
∙ Led the design and execution of apparel artwork, from initial concept to final production, ensuring high-quality, on-brand visuals that resonate with the target audience
∙ Collaborated on marketing campaigns for social media, e-commerce, and store communications
∙ Shoot branded photography content for internal newsletters, emails, web and social media

• Updated and maintained promotional websites, ensuring fresh content and user engagement
• Designed event-related collateral for both print and digital platforms, including signage, brochures, and social media assets
• Created and sent weekly email campaigns reaching over 10,000 subscribers, enhancing event visibility and attendance
• Collaborated on event apparel design, contributing to the visual identity of major events

Rachel O'Brien is a Digital Designer at Rachel O'Brien Creative in San Diego, CA.

Rachel O'Brien — Digital Designer at Rachel O'Brien Creative

Rachel O'Brien

Skills

Interests

Industries

Education history

Adelphi University