Rachael Warner
Digital Marketing Specialist and Community Manager · Old Man Mountain
Portland , ORWork Experience
Digital Marketing Specialist and Community Manager
Old Man Mountain2023 – Present
-Manage and curate content across multiple social media platforms, driving engagement through regular posts, direct messaging, and influencer collaborations. -Develop and write blog articles, email newsletters, and product copy, ensuring consistent brand voice across digital touchpoints. -Oversee the ambassador program, fostering relationships and coordinating campaigns to boost brand awareness and customer loyalty. -Lead photo and video shoots, coordinating all aspects of production, from concept to final content delivery. -Conducted product testing and provided valuable feedback for improvements, ensuring products met brand standards and customer expectations. -Manage CRM operations and organization. -Achieved a 4K increase in social media followers within 5 months through strategic content planning and audience engagement.
Store Manager
Poler Stuff2021 – 2023
-Managed all store operations including general management, sales, in-store merchandising, full-cycle event planning, and customer support. -Ran KPI reports for both weekly and monthly store sales and statistics. -Reported weekly to the leadership team regarding consumer trends and corresponding ideas for enhanced, creative forms of engagement, messaging, and merchandising. -Managed and coordinated all orders for the flagship store, utilizing NuOrder. -Assisted the customer service team with order fulfillments, receiving, price changes and invoicing. -Generated collaborative marketing opportunities and was in charge of planning, coordinating and executing all regional marketing/consumer events including trade shows. -Managed Poler Portland’s Instagram and spearheaded building a vibrant and engaging social media presence for all store happenings.
Portland Assistant Manager
Tactics2019 – 2021
-Helped in managing the sales and operations of a local retail shop. -Assisted with merchandising management. -Coordinated with various sales reps and discussed/strategized account opportunities. -Lead on the shipping station and worked closely with the customer service team. -Supported the company’s mission to address social justice and environmental issues in serving as the head of the company’s United Social Justice Committee chapter. -Assisted marketing and social media team with trends, product updates and Portland events.
Retail Manager
Palisades Tahoe2013 – 2019
• Track shipments/daily sales • Merchandise store • Educate sales associates on product and technology • Assist Squaw retail management team with daily operations • Setup/breakdown/fix snowboards, skateboards, goggles
Sub Sales Rep
STANCE2017 – 2019
• In charge of North and South Lake Tahoe accounts as well as surrounding areas • Organize Stance racks or displays – ensure styles are displayed properly according to company standards • Count and fill – take notes of styles that are doing well or any that are slow to move • Work with store managers to see if they need anything or have any feedback • Distribute promotions to employees • Escalate events or marketing opportunities that are a good fit to stance sales rep • Open new Stance accounts
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