Rachael Warner
Digital Marketing Specialist and Community Manager
Portland | United States
Skills
No information
Interests
No information
Industries
Fashion
Lifestyle
Skate
Snow
Streetwear
Surf
Trajectory
Aug 2023 — Now
Digital Marketing Specialist and Community Manager · Old Man Mountain
-Manage and curate content across multiple social media platforms, driving engagement through regular posts, direct messaging, and influencer collaborations.
-Develop and write blog articles, email newsletters, and product copy, ensuring consistent brand voice across digital touchpoints.
-Oversee the ambassador program, fostering relationships and coordinating campaigns to boost brand awareness and customer loyalty.
-Lead photo and video shoots, coordinating all aspects of production, from concept to final content delivery.
-Conducted product testing and provided valuable feedback for improvements, ensuring products met brand standards and customer expectations.
-Manage CRM operations and organization.
-Achieved a 4K increase in social media followers within 5 months through strategic content planning and audience engagement.
Jun 2021 — Jan 2023
Store Manager · Poler Stuff
-Managed all store operations including general management, sales, in-store merchandising, full-cycle event planning, and customer support.
-Ran KPI reports for both weekly and monthly store sales and statistics.
-Reported weekly to the leadership team regarding consumer trends and corresponding ideas for enhanced, creative forms of engagement, messaging, and merchandising.
-Managed and coordinated all orders for the flagship store, utilizing NuOrder.
-Assisted the customer service team with order fulfillments, receiving, price changes and invoicing.
-Generated collaborative marketing opportunities and was in charge of planning, coordinating and executing all regional marketing/consumer events including trade shows.
-Managed Poler Portland’s Instagram and spearheaded building a vibrant and engaging social media presence for all store happenings.
Sep 2019 — Jun 2021
Portland Assistant Manager · Tactics
-Helped in managing the sales and operations of a local retail shop.
-Assisted with merchandising management.
-Coordinated with various sales reps and discussed/strategized account opportunities.
-Lead on the shipping station and worked closely with the customer service team.
-Supported the company’s mission to address social justice and environmental issues in serving as the head of the company’s United Social Justice Committee chapter.
-Assisted marketing and social media team with trends, product updates and Portland events.
Sep 2017 — Jul 2019
Sub Sales Rep · STANCE
• In charge of North and South Lake Tahoe accounts as well as surrounding areas
• Organize Stance racks or displays – ensure styles are displayed properly according to company standards
• Count and fill – take notes of styles that are doing well or any that are slow to move
• Work with store managers to see if they need anything or have any feedback
• Distribute promotions to employees
• Escalate events or marketing opportunities that are a good fit to stance sales rep
• Open new Stance accounts
Aug 2013 — Aug 2019
Retail Manager · Palisades Tahoe
• Track shipments/daily sales
• Merchandise store
• Educate sales associates on product and technology
• Assist Squaw retail management team with daily operations
• Setup/breakdown/fix snowboards, skateboards, goggles
Activity
Education history
Cuesta College
Associates | 2010 - 2013
