Preston Banta

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Sr. Ad Operations Manager
Seattle | United States

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Industries

Lifestyle
Outdoor
Snow
Streetwear
Surf
Tech
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Trajectory

Jun 2018 — Now
Sr. Ad Operations Manager · Zillow
Responsibilities include: Manage the sales operations of Zillow Group’s Premier Agent Direct advertising product; 2017 ad sales exceeded $20M with YOY growth of 75%, providing real estate agents ad placement on the #1 leading real estate platform. Oversee sales and account management teams, training, processes and reporting including; content production, vendor management, ad placement, auditing, and all billing related activities, including performance-based ROI dashboards utilizing Salesforce for tracking regional and individual sales performance. Create client-facing KPI dashboards highlighting value through internal data, Facebook, and Google Analytics to monitor sales, demographics, click through rates, impressions, audience reach, and exposure.
Jul 2016 — Jun 2018
Ad Operations Manager · Zillow
Responsibilities included: Provide and audit strategic campaign recommendations to key decision makers to ensure optimal product performance using Tableau, Mode Analytics, Google DFP, and Salesforce. Create and traffickall new PA Direct ads in Google DoubleClick for Publishers. Triage all PA Direct customer service inquiries through ZenDesk.
May 2014 — Jul 2016
Account Manager · Zillow
-Responsibilities included: welcoming and on-boarding new accounts, building relationships with Real Estate professionals with the goal of optimizing their success while partnering with Zillow, managing a list of clients ensuring consistent and pro-active communication.
Nov 2013 — May 2014
Sales Assistant · YC Realty, Yellowstone Club
-Managing all re-sale properties by making sure they are consistently ready for showings and engaging with operations to correlate an agenda for Real Estate open houses. -Responsibilities include: opening and preparing re-sale properties for showings, generating a schedule for seasonal open houses and hosting them, coordinating home inspections, creating contructional punch lists for contractors on closed transactions.
Sep 2012 — Oct 2013
Sales Intern · YC Realty, Yellowstone Club
-Providing every-day assistance to any member of the Sales & Marketing team and remaining in close contact with other departments regarding members and prospects. -Responsibilities included: staffing the sales office, answering and directing calls through the MXIE software, fleet maintenance on the Sales & Marketing vehicles, prospect shuttles to and from the airport.
Jun 2012 — Sep 2012
Intern · Outdoor Pursuits, Yellowstone Club
-Learning the functions and synergistic importance of the Reservations Desk, frontline managers/supervisors, and director’s role with respect to planning, budgeting, and leading a highly effective team. -Completing a work load of a 12-credit internship to procure a Bachelor’s Degree. -Responsibilities included: guiding/organizing outdoor activities such as hiking, mountain biking, ropes course, and rock climbing while promoting safety and enjoyment for the members of the Yellowstone Club.
Jun 2008 — Aug 2011
Assistant Director · Wes Laine Surf Camps
-Supervised a team of instructors while making sure they were practicing the proper teaching techniques, carrying out a high level of customer service and promoting ocean safety on shore. -Responsibilities included: registering campers, preparing the campsites, developing and exercise program, educating campers on safety and the fundamentals of surfing.
Jun 2006 — Jun 2010
Sales Assistant · Quiksilver
-Responsibilities included: managing inventory control, merchandising, product ordering and promotion, attending meetings with retailers, and assisting any member of the Quiksilver community whenever is needed.
Jun 2005 — Aug 2007
Surf Instructor · Wes Laine Surf Camps
-Provided lessons and instruction on shore, as well as in the ocean, to create a necessary foundation for the skillset needed to be successful on a surfboard.

Activity

Education history

East Carolina University logo

East Carolina University

Bachelor's degree | 2007 - 2012

Connections

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Brian Cullen

TRAFFIC MANAGER AT MICROSOFT CONTENT AND SEO, LIFECYCLE PROGRAMS
Simplicity Consulting

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