Phillip Roberto
Creative Designer · A SHOC ENERGY
Orange, CAIn My Own Words
Creative designer with nearly 10 years experience in the Action Sports Industry, most recently helping the A SHOC ENERGY brand transform their marketing concepts into compelling designs for the physical world. Motivated, passionate, and excited at the prospect of doing groundbreaking work.
Work Experience
Creative Designer
A SHOC ENERGY2020 – 2024
• Curate Concepts with Creative Director for brand and new innovation campaigns. • Design print assets for brand campaigns, billboards, magazine ads, event activations, and instore POP. • Design and manage print and digital assets for sales team and retail partners. • Concept and Assist in photoshoots capturing content for social and brand needs with our athletes.
Creative Designer
Hurley2016 – 2020
Work within a fast-pace, full scale internal creative team handling POP layout, retail window design, in-store seasonal imagery and digital asset delivery for key retail partners. • Act as liaison and project manager to printers and vendors to ensure timely delivery of retail assets. • Assist in design and execution of Brand Activations and Tradeshow Booths. • Curate concepts with Global Hurley Brand Team for seasonal campaigns.
DTC Product Presentation Manager
Hurley2012 – 2016
Design seasonal Product Presentation Directives for brand doors in partnership with Retail Marketing and Product teams. • Partnered with Nike SB Retail Marketing/Creative teams to produce assets and execute seasonal brand campaigns for Hurley x Nike SB retail doors. • Work closely with buyers and planners to align expectations to accomplish sales goals each season. • Communicated closely to buyers and store managers to track product productivity and advise in product presentation needs per store.
Sales Lead- Employee Store
Hurley2010 – 2012
• Customer Service and Sales for Hurley Employee Store. • Manager responsibilities. Open and Close store, train and assist sales associates, communicated with Retail Admin the store budget, sales goals, and needs. • Assist and execute seasonal product presentation directives and layouts.
Sales Associate
Huntington Surf & Sport2006 – 2010
Assist and execute seasonal product presentation directives and layouts. Customer Service and Sales.
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Activity
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