Philip Notheis

Senior Director, Category Management

2024 – Present

Across the TRUE, THAW, and iPROTEC brands, assigned to lead brand/product strategy and development for the Knife & Pocket Tools, Personal Heating, and Protection categories. Focused on driving innovation, managing new product development, brand stewardship, and overseeing category P&L to meet growth targets. Collaborating across teams to bring cutting-edge outdoor products to market with authentic storytelling, ensuring competitive advantage in a dynamic omni-channel industry.

Founder & Owner

2023 – Present

Leveraging experience gained realizing purpose-driven brand visions in the action sport and outdoor lifestyle industries, supporting companies and executives in all aspects of Product Creation and Business Management, including but not limited to: • Brand Strategies and Business Plans • Product Innovation and Processes • Product Roadmap and Line Planning • Market Research and Trend Analysis • VOC and Consumer Insights • Sustainability and Climate Strategy • Financial Forecasting and Analysis • Marketing and Design Brief Creation • Go-To-Market Planning and Execution • Sales and Global Omnichannel Distribution • Product Development and Sourcing

Director of Product Management and Sustainability

2017 – 2023

Assigned to turn around struggling and declining hardgoods business plagued with irrelevance and failed new product launches. Responsible for managing and inspiring a product management team, setting and maintaining global product vision and positioning, category expansion strategy, reinvigorating consumer and market testing and insight methods, and honing overall lifecycle management and new product development processes, and fostering a collaborative consensus based relationship with Sales and other departments. Tagged an experienced opinion leader in the organization, a part of and leading numerous special project teams on topics like brand redefinition, NPI process, Agile technique adoption, consumer insight, sustainability, DEI, and corporate strategic planning frameworks.

Director of Product

2013 – 2017

Appointed to executive leadership team and tasked with driving new thought direction and processes throughout the company from a product perspective. Responsible for defining, building and leading a design/development team and NPD process, standardizing departmental reporting and document control practices, fostering cross-functional cooperation, and setting product line vision, strategy and resource allocation. Ensures team is focused on sustainability minded, quality growth and premium product positioning while delivering on brand and company goals that use business as a force for good as certified B-Corp.

Global Category Manager - Giro Snow

2011 – 2013

Responsible for creating, owning and championing the Giro Snow helmet and eyewear lines globally including overall strategic direction and product line management. This includes business plan development, concept/product briefing, cross-functional team leadership, sales and margin accountability - all with a relevant focus on our consumer and our competition (current/future) within each unique market and sales channel.

Product Manager - Giro Snow

2005 – 2011

Responsible for managing a global snow helmet product line from brief stage through design, sourcing and development, product introduction, and sell through.

Product Manager

2003 – 2005

At-home skate park equipment, trampolines, and backyard play structures.

Associate Brand Manager

2001 – 2003

Oxo cookware, Pyrex kitchenware, Michael Graves kitchenware for Target, Echo kitchenware, Revereware cookware

Master of Business Administration - MBA

BSBA