Bike

Lifestyle

Moto & Powersports

Outdoor

Snow

Health & Fitness

Mid-century design

Sustainable living

Veganism

Zero-waste lifestyle

Vintage hi-fi audio

Vision and Purpose-driven Product VP Director | Consultant | Brand Amplifier | Sustainability Champion | Agile Leader | ex-CamelBak, Klean Kanteen, Giro, Oxo

Impassioned and influential Product Leader with 15+ years (last 10 years as a Director) proven success in strategic planning, development, management and expansion of multi-million-dollar product categories for leading brands with specific expertise in action sports and outdoor lifestyle. Consistently successful in building, inspiring and empowering teams, gaining deep market insights and capitalizing on global opportunities to create sustainable year-over-year profit and revenue growth.

I am known for my ability to find next stage growth for brands, leading cross functional teams to rearticulate what they stand for beyond a product, why they matter, and how that POV can come alive in exciting new areas and authentic stories for the brand. Then, in turn, work collaboratively with senior teams to prioritize, resource, and implement projects to meet agreed upon objectives.

Across the TRUE, THAW, and iPROTEC brands, assigned to lead brand/product strategy and development for the Knife & Pocket Tools, Personal Heating, and Protection categories. Focused on driving innovation, managing new product development, brand stewardship, and overseeing category P&L to meet growth targets. Collaborating across teams to bring cutting-edge outdoor products to market with authentic storytelling, ensuring competitive advantage in a dynamic omni-channel industry.

Founder & Owner

Assigned to turn around struggling and declining hardgoods business plagued with irrelevance and failed new product launches. Responsible for managing and inspiring a product management team, setting and maintaining global product vision and positioning, category expansion strategy, reinvigorating consumer and market testing and insight methods, and honing overall lifecycle management and new product development processes, and fostering a collaborative consensus based relationship with Sales and other departments. Tagged an experienced opinion leader in the organization, a part of and leading numerous special project teams on topics like brand redefinition, NPI process, Agile technique adoption, consumer insight, sustainability, DEI, and corporate strategic planning frameworks.

Director of Product Management and Sustainability

Appointed to executive leadership team and tasked with driving new thought direction and processes throughout the company from a product perspective. Responsible for defining, building and leading a design/development team and NPD process, standardizing departmental reporting and document control practices, fostering cross-functional cooperation, and setting product line vision, strategy and resource allocation. Ensures team is focused on sustainability minded, quality growth and premium product positioning while delivering on brand and company goals that use business as a force for good as certified B-Corp.

Director of Product

Responsible for creating, owning and championing the Giro Snow helmet and eyewear lines globally
including overall strategic direction and product line management. This includes business plan development, concept/product briefing, cross-functional team leadership, sales and margin accountability - all with a relevant focus on our consumer and our competition (current/future) within each unique market and sales channel.

Global Category Manager - Giro Snow

Responsible for managing a global snow helmet product line from brief stage through design, sourcing and development, product introduction, and sell through.

Product Manager - Giro Snow

At-home skate park equipment, trampolines, and backyard play structures.

Product Manager

Oxo cookware, Pyrex kitchenware, Michael Graves kitchenware for Target, Echo kitchenware, Revereware cookware

Associate Brand Manager

Philip Notheis is a Vision and Purpose-driven Product VP Director at Alliance Consumer Group in Petaluma, CA.

Philip Notheis

Philip Notheis

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