Bike

Golf

Dive

Creative Agencies

Fashion

Fishing

Lifestyle

Moto & Powersports

Music

Outdoor

Skate

Snow

Streetwear

Surf

Swim

Tech

Triathlon

Wake

Yoga

Health & Fitness

Senior Brand Manager

Top Management

•	Strategize, manage and execute 360 go-to-market campaigns for Deep Silver product launches in North and South America.
•	Build out product forecasts through qualitative and quantitate research.
•	Oversee multimillion dollar marketing budgets.
•	Coordinate with internal groups including sales, international marketing, social media, retail/channel marketing, operations, creative services and finance.
•	Brief, lead, and manage external agencies and teams (Media, Creative, Experiential, Event).
•	Create and present sales and marketing presentations to retail buyers domestically and internationally (Walmart, Amazon, Best Buy, Gamestop, and more).


•	Responsible for all athlete and influencer sponsorships and activations (more than 50 total), including initial agency/athlete outreach, contract negotiation, managing legal process, and the execution of all athlete deliverables (appearances, social media, in-game productions).  Some of the athletes and influencers include Steph Curry, Kevin Durant, Kobe Bryant, James Harden, and Shaq O’Neal.
•	Managed campaign content creation, including ideation, scheduling, and execution with athletes/agencies.
•	Coordinated client side of the production of multiple TV/digital video productions, including one featuring Arnold Schwarzenegger, and others featuring A+ NBA and WWE talent.
•	Developed brand/product and packaging art with external art agencies.
•	Managed NBA 2K and WWE 2K’s partner activations: Walmart, Samsung, Turner, Nike, Jordan.
•	Directed NBA 2K’s event ideation and execution at trade shows and event shows including E3, NBA All-Star, and TNT’s Opening Night Tip-Off events.


Brand Manager

PHILIP MCDANIEL is a Senior Brand Manager at Deep Silver in Sonoma, CA. View their experience, skills and work history on Malakye — the professional network…

PHILIP MCDANIEL — Senior Brand Manager at Deep Silver

PHILIP MCDANIEL — Senior Brand Manager at Deep Silver

PHILIP MCDANIEL

Skills

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Education history

University of San Francisco

University of San Francisco