• Responsible for all aspects of success for the in-house brands of MSR Apparel, MSR Hard Parts, ProTaper, Answer Racing, RSD Apparel, River Road apparel and luggage, Black Brand apparel and FirstGear apparel • Analyzed each brand and redirected them to better and more achievable trajectories • Set and reviewed KPIs for all 19 direct reports including design, development, marketing, race support, brand managers and other staff • Hired/managed/trained all staff • Managed all marketing concept, direction, execution and budget • Worked closely with Tucker sales staff on key accounts • Sales/product training for Tucker sales staff • Managed trade show displays and trade show sales programs

• Launched and controlled the direction of the brand, it's product offerings, sales effort and marketing efforts • Worked in close cooperation with design and development team to create products for the current market and the future market • Started as Icon’s first full time employee, led brand from $0 to $150M in sales in 8 years. • Icon became best-selling brand either owned by, or distributed by, LeMans Corp. • Led sales training for 150 sales reps • Managed team of 7 Icon brand specific salespeople called Product Specialists • Personally conducted sales efforts to key accounts • Managed marketing assets, budget and direction • Worked closely with design staff on all new products and product development • Created concept of brand’s most iconic products like TiMax gloves/jackets, Saint & Sinner helmets, 29er gloves etc. • Created “The Icon Experience” new dealer presentation using movie theaters, developing and personally presenting the road show in 19 cities. I was fortunate to be supported by the best design staff any brand manager could ever dream of. I enjoyed this time in my career immensely and would be proudly working there today if LeMans Corp., the parent company, had better compensation plans for their top performers.

• Additional concurrent positions included, Sales Mgr (road sales staff), Export Sales Mgr for both AXO and Mechanix Wear brands, AXO & Renthal Rider Representative, Mechanix Wear Powersports Sales Manager, Mechanix Wear special accounts sales representative • Designed new AXO sales department that insured growth to domestic dealers, domestic distributors (for Renthal & Mechanix Wear) and importers • Established new road sales team sales including hiring/training/coaching sales team, set KPIs and reviewed • Created a sales team model that is the most copied model in the motorcycle industry today. • Renthal brand manager for 7 years, increasing sales from $400K annually to $4.6 Million • Increased export sales from $30K to $3M • Led sales efforts at domestic and international trade shows