Peter Rogos

Marketing Technology Business Analyst

2023 – Present

Marketing Manager

2022 – 2023

-Developed and executed comprehensive marketing strategies to increase brand awareness and drive sales of custom camper vans, resulting in an increase in revenue within the first year. -Managed all aspects of marketing including social media, email marketing, content marketing, SEO/SEM, CRM and paid advertising ensuring consistent messaging and branding across all channels. -Conducted market research and analyzed customer data to identify key trends and insights, influencing product development and marketing strategies. -Created and managed a content calendar, producing engaging and informative blog posts, videos, and social media content that resonated with Dave & Matt Vans' target audience and helped to establish the brand as a disruptor in the custom camper van industry. -Tracked and reported on key marketing metrics, including website traffic, lead generation, conversion rates and ROI, using data to continuously optimize marketing campaigns and drive business results.

Director of Events and Sponsorships

2017 – 2022

-Led a team of event professionals in the planning and execution of high-profile events at Vail Resorts, including major ski and snowboard competitions, music festivals and experiential activations resulting in an increase in guest satisfaction scores. -Negotiated and managed complex sponsorship agreements with national and international brands, generating increased revenue, brand awareness and affinity among Vail Resorts guests. -Developed and managed a multi-million dollar events budget, tracking expenses and ensuring cost efficiency while meeting KPI targets. -Established strong relationships with key stakeholders, including local governments, sponsors, vendors, and media partners, to ensure seamless event execution and optimal guest experiences. -Fostered a culture of innovation and creativity within the events team, encouraging new ideas and approaches to enhance the guest experience and drive revenue growth.

Marketing Manager

2008 – 2017

-Developed and executed integrated marketing campaigns that increased brand awareness and loyalty among target demographics, resulting in a full share point growth in sales. -Collaborated with cross-functional teams to identify key trends and insights, leveraging data to inform marketing strategies and optimize campaign performance. -Managed a team of over 50 full and part time staff members with a multi-million dollar marketing budget, allocating resources effectively across the territory and distribution network. -Coordinated experiential marketing activations, including Red Bull owned and sponsored sporting events and music festivals to create memorable brand experiences and engage with consumers directly. -Analyzed market trends and competitor activities to identify new growth opportunities and led the development and launch of local product campaigns. -Built and maintained relationships with media partners and key influencers, securing high-profile media coverage and endorsements for Red Bull products and activations.

Bachelor of Science

2006 – 2010

Bachelor of Science

Study Abroad Summer Term

2009 – 2009

Study Abroad Summer Term