Peter Amirato

Overview: Spearhead the strategy, development, and execution of marketing plans for iMatrix’ chiropractic, eyecare, and veterinary brands. --Increase customer acquisition through automated email nurture, educational inbound content strategy, paid digital ad campaigns, SEO, affiliate partnerships, and social network programs. --Managed team of marketing professionals to develop B2B messaging and creative to better connect with both prospects and clients. --Engineered and implemented multiple automation processes to build team efficiencies, including in-depth reporting on defined metrics and KPIs.

Developed new web presence and re-branding of FMG while engineering tools for content creation, lead distribution, and online interactions. --Worked with cross functional teams to implement and scale use of Salesforce and Pardot CRM. --Developed proprietary webinar system to capture, nurture, and report on both organic and paid leads through high quality pre-recorded video sessions. --Held weekly team training to educate staff on marketing initiatives and Salesforce lead management.

Built and managed all web properties, assisted with directing re-brand efforts, ideation, and execution of strategic marketing campaigns for all brands. --Created A/B testing campaigns. Analyzed data to improve messaging and increase user return rate. --Managed email sends and newsletters increasing brand awareness and client email database. --Presented to executive management monthly lead-to-sales projections, post mortem analysis, branding initiatives and product launches.