Paul Tralka

Focus on driving sales through execution and merchandising standards, improving sales/distribution, pricing realization, shelf placement and management, display execution and POS merchandising • Lead and execute events, concerts, sponsorships, social media, create opportunity, “own your territory” • Support chain, broad market, on- premises and off- premise sales throughout San Diego • Distributor relationships and cohesiveness with yearly planning strategy and goals • Effectively managed and built promotions and special events, responsibilities included executing special events engaging with consumers to ensure product awareness to increase sales • Effectively managed tactical budget for assigned market • Collaborated with the distributor sales teams to understand and ensure development and deployment of increased sales initiatives • Analyzed market conditions and developed volume based gap closing programs for distributor sales teams • Conducted sales meetings and ride alongs with d

• Pabst Blue Ribbon & PRIMO Hawaiian Beer– creative in field marketing execution/development • Promotional activity and event sponsorships focusing on both brands • Drive sales throughout San Diego area through events, social media, and sales calls • Sales, Marketing and T&E Budget management and weekly reporting and goal achievement • Leader in grassroots, direct consumer, and key influencer marketing and brand awareness • Social Media coordinator

• Team member responsible for the successful re-launch of Primo Island Lager in San Diego, CA and throughout California – B.R. Zoom agency hired by Pabst Brewing Company • Secure and stabilize new on-premise and off-premise accounts –sales & distribution (Crest Beverage) • Create point-of-sale, visuals, merchandise to establish the brand identity • Developed a number of proprietary events that lead directly to distribution/sales (1st Annual Poke Fest, Primo Antique Surfboard Roadshow, Sacred Craft Surf Expo, art gallery/surf shop exhibits, Beer Festivals, antique car shows , Action Sports Film premiers, surfing contest sponsorships) • Organized and lead profession surfer 'Brand Ambassadors' in an RV along the California Coast creating brand awareness at surfing events, surfboard factories, and surf shops • Formulated contracts with music venues, promoters, and bands to establish PRIMO as a sponsor of top shows within the Hawaiian music scene. • Activation and merchandising accounts a

• Adventure sports specific, photographing promotional pamphlets for tour companies, magazines, and newspaper advertisements. • Weddings and family portraiture and real estate photography • Published in several nationally distributed magazines

• Full renovation of historical sugar plantation home on Big Island • Foundation and addition on historical lake house on Lake Tahoe • Full remodel and renovation of Napa Valley house and dock build • Second home property management for clients • Responsibility, time management, budget management, trustworthy and dependable

Squaw Kids - Ski and Snowboard instructor

• Assisted editors in research, story ideas, content, delivery and photography • Exposure to mass media, life in Manhattan, deadlines, and fast pace work environment

• Maintaining a safe environment for guests (voted America’s top beach) • Providing information, education, hospitality, and guest relations at Four Star Resort • Snorkeling, Outrigger Canoe, Surfing and Swimming lessons

• Guide overnight camping tours to glaciers in remote Alaskan backcountry • Responsible for the safety and satisfaction of high-end clientele • Intense planning, preparation, and execution. A “no room for error” situation • Conducted private/group lessons on sea kayaking fundamentals and open water navigation and safety

• Seasonal position on a glass-dome train traveling from Anchorage to Fairbanks through pristine wilderness. Fourteen hour shift serving breakfast, lunch, and dinner. • Public Speaking and customer service