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Senior Digital Strategy Consultant

Specialist & Consultant

Experienced Digital Marketer with a demonstrated history of driving results for enterprise companies. Strong consulting professional skilled in Digital Strategy, Search Engine Optimization (SEO), Conversion Rate Optimization (CRO), Personalization, Email, Customer Relationship Management (CRM), content strategy and project management.

•	Drive business growth through a combination of SEO, content strategy, conversion rate optimization and personalization
•	Lead and mentor junior and new teammates in delivering digital strategies for enterprise clients
•	Perform competitive analysis and UX analysis resulting in organic traffic improvements of up to 77% YoY and improved organic conversions by 261%
•	Lead execution of conversion rate optimization testing, generating an average 40%+ lift in conversions 
•	Deliver cross-functional projects within budget and timeline constraints, working with onshore and offshore resources and senior leadership both internal to Adobe and within client organizations

Reports to the SEO Team Director

•   Directly responsible to lead and grow team of 5 SEO Specialists in addition to Technical SEOs in creating and executing SEO strategies
•   Advised clients consisting of Fortune 50 to Fortune 1000 companies in SEO strategies
•   Proactively managed client relationships to ensure client satisfaction and ongoing contracts, achieving average client satisfaction rating of 4.5 out of 5
•   Developed and executed comprehensive SEO strategies including technical, on-page, content and social media strategies

Senior SEO Account Manager

Reports to the SEO Account Director

•   Drove customer acquisition through strategic SEO consulting for enterprise clients across verticals including technology, retail, education and gaming resulting in YoY increases to organic
traffic of 40%+ on average
•   Project managed implementations of technical SEO and content recommendations working
directly with development, creative, content and merchandising teams
•   Delivered frequent client presentations both remotely and on-site
•   Drew data-based actionable insights from analytics tools including Google Webmaster Tools, Google Analytics, PageSpeed Insights, Webpagetest.org, Adobe Analytics, Brightedge, Moz Pro,
SEMRush
•   Managed team of internal and external search marketers and analysts to meet business objectives

SEO Account Manager

(formerly RKG)
Reports to the Chief Marketing Officer

•   Grew lead database by 120% by developing cross channel marketing initiatives across content
marketing, social media, email and SEO
Ph: (541) 306-7366   Email: p.panteleon@gmail.com   Skype: p.panteleon
•   Implemented and owned digital marketing campaigns including the marketing automation
solution (Marketo), ensuring full deployment and integration with the CRM system (Salesforce)
•   Built video marketing program from the ground up, resulting in upwards of 100 videos produced
to date and thousands of views
•   Reported key performance metrics and ROI of marketing initiatives to the Chief Marketing
Officer to improve future campaigns
•   Led cross-functional teams during campaign execution and follow up activities

Digital Marketing Manager

(formerly RKG)
Reports to the Executive Vice President, Marketing

•   Partnered with sales executives in pitching and closing new business
•   Led creation of sales strategy for SEO prospects from both a high-level internal processes
perspective and at the individual prospect level
•   Worked closely with PPC and Display teams to identify opportunities and prepare sales
presentations

Sales Strategy Lead

(formerly AudetteMedia)
Reports to the Vice President, SEO

•   Led team in conducting comprehensive site audits identifying SEO related issues and recommended strategies for improvement of indexation and ranking performance
•   Analyzed and reported SEO metrics using a variety of tools

(formerly AudetteMedia)
Reports to Vice President, SEO

•   Worked with Account Managers in identifying opportunities and recommendations for clients
•   Created detailed benchmark and monthly reports to measure progress

SEO Specialist

March 2007-September 2010
Reports to the Vice President of Asset Management

•   Designed and implemented digital marketing programs promoting the JELD-WEN Communities
brand
•   Led marketing initiatives such as website redevelopment, social media, video creation and PR
while managing relationships with external agencies
•   Manage SEO/SEM campaigns while owning relationship with SEO vendor
•   Project manage development of five individual resort websites
•   Executed email campaigns using ExactTarget and Salesforce
•   Worked with resort specific Directors of Marketing, design team, and PR and advertising agencies
to lead marketing activities

Corporate Marketing Manager

Paul Panteleon is a Senior Digital Strategy Consultant at Adobe in Salt Lake City, Utah.

Paul Panteleon — Senior Digital Strategy Consultant at Adobe

Paul Panteleon

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