In my current role as an Art Director, it is my responsibility to concept, execute, coordinate, and produce all annual campaigns. From the moment I am briefed, I along with my writing partner create ideas and pitch those to senior management and accounts. I am very hands on in this process and will make whatever is needed to insure an idea comes to life. At this time, I or my CD, will pitch the concepts to the client. Once a campaign is chosen, it is time to make. I generate all key layouts for: print, digital, OOH, web, interactive, TV, etc. What I make all depends on the budget. I pass my creative to a studio team, which I supervise, as they create mechanicals. I am responsible for coordinating with production, broadcast, freelancers, social, or whomever is involved with the project to ensure we make the live date. During any part of the making process, if I am needed to shoot original content, go on press, spend time with an editor, etc, I will do so.