Patricio Ordoñana
Director Marketing Partnerships · NBA
Madrid, M
In My Own Words
Highly creative and competitive professional with a proven successful background in the sports marketing industry. Exceptional collaborative and interpersonal skills; dynamic team player with well-developed written and verbal communication abilities. Remarkably skilled in client/vendor relations and negotiations based on my past experience in sports sponsorships. Passionate and inventive creator of innovative marketing strategies and campaigns, from the initial concept and all the way into the execution. Firm believer of effective and engaging design to achieve results, field in which I have been expanding my knowledge recently.
Work Experience
Director Marketing Partnerships
NBA2019 – 2019
Achieved an average sponsorship revenue of $1 million per year for NBA Mexico
Senior Manager Marketing Partnerships
NBA2013 – 2018
Provide NBA potential and current partners, integral opportunities to engage with their targets through key assets based on experiences, content and events. Top Accomplishment: Achieved an average revenue of USD $700K per year including deals with top brands featuring multiple assets like player endorsements, key content and strategic events
Sports Marketing Manager
Proactive 3602012 – 2013
Created, designed and implemented strategic and functional solutions that helped brands differentiate themselves through unique experiences. Top Accomplishment: Worked together with FC Barca for developing their brand in Mexico through strategic partnerships and congruent marketing campaigns
Account Manager
Publicidad Virtual2007 – 2011
Engaged and managed key clients through successful marketing and communication campaigns in football stadiums and teams. Top Accomplishment: Created and managed outstanding strategies for Telcel and Banamex that allowed me to be named the best account manager in 2011, achieving a total sales number of USD$158,000
