Parrish Skinner

Created and managed complex wholesale apparel and accessory strategy for $5M book of national key accounts within the outdoor retail, concessionaire, and resort channels; simultaneous sales team management, continued training, and cross-department collaboration. ● Achieved 40% revenue growth through strategic sales presentations fueled by market trend analysis that strategized product and marketplace opportunities and optimized margin profitability supporting mutual sales outcomes. ● Consulted buyers on impactful demand planning, margin strategy, merchandise management, and promotional planning. ● Utilized ERP, EDI, CRM software and high proficiency with Salesforce, Hubspot, SAP, Outlook, and Microsoft Office Suite. ● Managed a team of 4 sales representatives through coaching, mentorship, travel planning, continued training, and onboarding. ● Collaborated with the management team on sales strategy and influenced product and art departments on product development, forecasts, marketing initiatives, design, and pricing strategy to drive business project and support revenue goals. ● Completed the University of Denver Accelerated Executive Leadership Program April-June 2022

Promoted to senior position with continued Market Manager responsibilities that leveraged market expertise to manage a combined territory book of $2.8M retail and key accounts while being a member of the Brand Team and lead social media manager/content creator; conceptualized and executed social and in-store marketing campaigns that grew end user engagement and increased brand awareness. ● Identified competitor inefficiencies to negotiate product opportunities with existing and new accounts and increased focus on strategic sales initiatives and long-term partnership development goals that resulted in 50% growth YOY. ● Developed a persistent presence in-market and national travel up to 60% with continuous account analysis and product pivots that increased both existing account order frequency and new account acquisition in established markets. ● Spearheaded the creation of a cross-departmental Brand Team that collaborated to construct a cohesive brand vision, GTM strategy, social media presence, and redesigned website and E-commerce plan.

Outdoor wholesale apparel brand expert focused on market expansion; cultivated new customer relationships based on brand value for celebrating adventure with custom product opportunities Forecasted and designed sales action plans and fortified relationships with $1M book of specialty retail accounts that achieved 20% average growth YOY Planned and organized all business and travel aspects up to 50% of time for in-market sales presentations, merchandising recommendations, and in-season placements Recognized for top sales growth to date Q4 2020 for 200% sales growth YOY

End-to-end account management for $1.2M book of specialty and key accounts; prospected and engaged new customer opportunities, showcased and merchandised all national trade shows, collaborated and trained rep groups for multi-brand luxury beauty wholesaler. ● Identified and proposed existing accounts additional brand and product opportunities resulting in 20% annual growth. ● Closed new accounts based on brand value and monitored inventory risk, enforced visual merchandising standards, and MAP. ● Traveled to national gift tradeshows bi-annually and partnered with rep groups on new product training and sales support.

Managed store operations, retail buying, visual merchandising, and lead staff of personalized stylists; effectively delegated responsibilities while remaining sales-driven and providing exceptional customer service Directed a customer loyalty and retention program that accounted for 15% of additional sales YOY Social media manager/content creator and direct contact and stylist for all networking, outside collaborations, photo-shoots, and events including 2 years as a featured designer/boutique in Denver Fashion Week Recognized as Denver’s Best Boutique for two consecutive years (2015-2016) by 303 Magazine and Best Customer Experience Award