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Reliable and creative professional with 10 years' experience and a passion for conflict management, negotiation and bringing innovative ideas into the modern retail landscape.


- Managed an annual $26million business while increasing profit margins by an average of 7% a year. 
- Developed a promotional strategy to ensure a 20% growth month over month.
- Maintained partnerships with 200 vendors while identifying new partners and negotiating favorable contract terms. 
- Collaborated with marketing department to maximize ROI for $500,00 of annual vendor participation in weekly, monthly and quarterly digital programs. 
- Continued departmental success by exceeding industry growth averages by 5% year over year. 
- Streamlined assortment to maintain sales while reducing purchasing costs by 35%. 

Director of Merchandising

-Establish a strong client base to exceed sales goals by 20% MOM on average
-Organize monthly product knowledge training for account's employees, as well as give incentives for top performers
-Responsible for bringing market research back to the company to be used by production and marketing teams to help better reach our customers and contribute to future product development
-Increase brand awareness through weekly events, social media presence and point of purchase merchandising
-Managing accounts receivable and payable, including weekly deliveries
-Extensive research on the biology of the cannabis plant and its multiple uses to aid with minor to chronic ailments

Territory Manager

- Grew existing partnerships into a relationship that helped to push our brand into the top 5 in the industry.
- Created a retail program to ensure accounts have access to top merchandising tools and marketing assets on a monthly basis
- Gained knowledge of cannabis retail industry including target customer analysis and implementation of proper marketing and merchandising strategies.
-Increase brand awareness through weekly educations for customers to come and interact one on one as well as provide customers with incentives to purchase


Orange County Territory Manager

- Attend regional trade shows and relevant company events
- Schedule seasonal product showings to develop assortment plans and sales forecasts with nationwide accounts
- Planned and executed pricing strategies in accordance with fiscal responsibilities, maximizing sales and margin through Special Make-Up products


Independent Sales Rep

- Frequent in store visits with key managers and buyers throughout the territory
- Assist in developing assortment plans, sales forecasts, writing reports & analyzing figures
- Assists in planning and executing pricing strategies in accordance with fiscal responsibilities, maximizing sales and margin
- Manage samples, returns, markdowns and GWP opportunities for accounts
- Product allocation and order file management

Sub Rep

- Daily communication with accounts to ensure shipments are shipping on time as well as the agreed upon price
- Daily entry of purchase orders and maintaining order files for multiple accounts
- Tracking orders from entry through shipments 
- Wrote orders for multiple accounts based on margins
- Worked closely with buyers, merchandisers and reps

Sales Assistant

- Stremalined and merchandisedvendor/brand information for upload to La Jolla Group systems and ecommerce sites
- Assisted in SKU maintenance and creation
- Upload and maintenance styles to the site as needed; markdowns and special event relocation
- Created and monitored a new category to the website

Ecommerce Product Builder

- Manage Samples; organize by season and vendor
- Assist in PO entry
- Assist with warehouse sales

Buying/Ecommerce Intern

- Manage Samples: organize by season, send out for retailer's needs
- Pack showroom and assist prepping for MAGIC trade show
- Wrote orders as buyers shopped the line during seasonal showings

Showroom Intern

Pamela Lechtenberg is a Director of Merchandising at Mother's Market & Kitchen in Costa Mesa, CA.

Pamela Lechtenberg

Pamela Lechtenberg

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Education history

Fashion Institute of Design and Merchandising, FIDM