Fashion

Lifestyle

Skate

Surf

Health & Fitness

Photography

Videography

Social Media Marketing

Content Creation 

Marketing Strategy

Freelance Photographer and Social Media Manager

Media & Entertainment

Yancy Spencer III Memorial Surf Contest

This is a video project created for Innerlight Surf Shop intended to capture their annual surf contest put on in memory of their founder Yancy Spencer III. 

<p><span style="color: rgba(0, 0, 0, 0.9); background-color: rgb(255, 255, 255);">I am a versatile and creative professional with a strong background in retail, photography, content creation, and social media management. With over seven years of experience in customer-facing roles, I excel at building meaningful relationships, providing exceptional service, and driving sales through personalized strategies. As a photographer for six years, I've honed a keen eye for storytelling through visuals. As a content creator and social media manager for the past three years, I've developed an expertise in crafting engaging digital content that resonates with audiences.</span></p>

-Developing and executing content strategies for social media platforms, boost brand awareness, and customer engagement.
-Manage our content calendar, create visually appealing posts, and monitor performance metrics. 
-Manage collaborations with other content creators to connect with community and broaden the scope of audiences reached. 
-Create engaging content through photography and videography that showcases surf and skate products as well as local community events.

Social Media Manager

-Capture and edit high-quality photography and videography for special events (weddings, graduations, etc.), surfing, and skateboarding 
-Manage all aspects of production including client communication, scheduling, location scouting, lighting, and post-production editing 
-Create compelling visual content tailored to client needs, resulting in strong referrals and repeat business 
-Utilize Adobe Creative Suite and other editing tools to deliver polished, professional final products Market services through social media and word-of-mouth, building a consistent client base over 6 years

Freelance Photographer and Videographer

Team Leadership & Training – supervised, mentored, and trained staff to maintain high performance and customer service standards
Performance Management – monitored staff productivity, provided feedback, and motivated the team toward goals
Inventory Management – oversaw stock levels, ordering, and merchandising to keep products well-organized and appealing
Visual Merchandising – created engaging product displays that aligned with brand image and seasonal promotions
Customer Relationship Management – built lasting relationships with regular customers and the local surf/skate community
Product Knowledge Expertise – advised customers on surf, skate, and lifestyle products based on needs and trends
Community Engagement – represented the shop at local events, surf contests, and brand activations

Keyholder & Manager

Content Strategy Development – planned and executed campaigns aligned with organizational goals
Community Engagement – built relationships with followers, athletes, and local supporters through interactive posts and responses
Analytics & Reporting – tracked engagement, reach, and growth metrics to optimize content performance
Content Creation – produced photography, videography, graphics, and written copy tailored to sports audiences

Store Opening & Closing Procedures – handled daily open/close duties, secured cash, and maintained store safety
Customer Experience – delivered personalized service to meet customer needs and build loyalty
Upselling & Product Recommendations – increased sales by suggesting complementary items and styling advice
Problem-Solving – resolved customer concerns quickly and professionally
Retail OperationsCash Handling & POS Systems – processed transactions accurately and balanced registers
Inventory Management – assisted with stock checks, restocking, and maintaining organized displays
Visual Merchandising – styled product displays to align with brand image and seasonal promotions
Professional Representation – upheld brand standards in customer interactions and store presentation

Retail Associate

Paige Hinrichs is a Freelance Photographer and Social Media Manager at Innerlight Surf & Skate in Neptune Beach, Florida.

Paige Hinrichs

Paige Hinrichs

Skills

Interests

Industries

Education history

University of Florida