Working with the executive team to lead the design direction and product development for PLAE’s footwear and accessories line. I manage a cross-functional design team and product development timeline in order to develop seasonal products. Management of brand development by aligning interior and exterior resources to bring brand and marketing initiatives to life and to ensure a strong and cohesive visual brand voice across the company. Create seasonal product stories by forecasting trends, building color palettes, establishing graphic design languages and determining material design/selection. Incorporate sustainable solutions in the areas of product materials, packaging and the products end life.

Design management and creative direction for REI Private Brands carry solutions and the evrgrn brand. Managing a team of designers that in conjunction with the Product Development and Sourcing teams, would help bring products to market. Create seasonal product stories by forecasting trends, building color palettes, establishing graphic design languages and determining material design/selection. Product categories included: technical and lifestyle packs, luggage, tents, sleeping bags, drinkware, and camping furniture.

Manage design team and development of technical gear for the outdoor market. Create seasonal product stories by forecasting trends, building color palettes, establishing graphic design languages and material development, management and selection. Product categories included: technical packs, lifestyle packs, luggage, tents, sleeping bags, apparel, and gloves.

Manage the design and development of technical apparel for the Action Sports market. Create seasonal product stories by forecasting product/color trends, establishing graphic design languages and conducting material research. Product categories included technical apparel for skiing and mountain biking.

Manage the design and development of equipment for the outdoor market. Create seasonal product stories by forecasting product/color trends, establishing graphic design languages and conducting material research. Product categories included: technical packs, lifestyle bags, luggage, and gloves.

Manage design team and development of soft goods for the urban market. Create seasonal product stories by forecasting trends, building color palettes, establishing graphic design languages and material management and selection. Product categories: urban carry all's and soft goods for the consumer electronic market.