Omar Mir

• Created and executed customer journeys and lifecycle marketing plans for assigned game titles (Assassin's Creed, Tom Clancy's The Division, Watchdogs, Gods & Monsters, Rocksmith, and Steep). • Worked cross-functionally with Brand, Production, Audience Management and Media teams to create targeted content for players and presented postmortems to key stakeholders. • Worked with partners (Sony, Microsoft, Nintendo, and various vendors) to develop and produce marketing content to drive player engagement and acquisition. • Collaborated with analytics teams to understand and report on campaign effectiveness and performance. • Executed lifecycle-messaging plans for games on all communication channels (Email, In-Game News, 1st Party Channels, and Uplay PC Spotlight) in NCSA and EMEA zones.

• Increased marketing email open and click rate percentages and maintained a positive email health score in Hubspot with best direct marketing practices. • Designed graphics on a daily basis for all emails, events, and company collateral. Photographer for all in-house events and managed all social media accounts. • Researched and implemented marketing trends to help increase company sales through product awareness, sales and in-house events. • Supported sales teams with follow-up emails and marketing collateral to potential clients in order to acquire new business.

• Developed Extron’s emerging digital design language and living style guide (SYNC). • Designed UI and UX icons for all Extron products and the SYNC style guide. • Participated in regular collaborative sessions among cross-functional teams, advocating for the end user. • Generated low and high fidelity assets based on project needs.

• Resized and recreated text-heavy posters derived from government notices ensuring hierarchy and ease of legibility while maintaining brand standards. • Digitally designed web banners optimized for search engines and social media. • Formatted notices to fit within the constraints of poster size while adhering to standardized font and posting size requirements. • Updated, proofread and delivered files for mass production with quick turnaround.

• Developed, revised and formatted assigned CGL reflecting regulatory requirements to ensure deadlines were met. • Successfully identified, defined and implemented process improvement solutions in label production line. • Provided CGL-related support to IT, printer suppliers and business unit managers for global and domestic labels. • Updated, created and modified product labels in the Edwards Lifesciences Global Labeling - Critical Care Unit.

• Successfully translated subject matter into concrete design for newsletters, promotional materials and sales collateral. • Built and executed social media strategy through competitive and audience research to best engage clients. • Edited videos for Facebook, Twitter and Vimeo to accurately reflect the scope of projects. • Revised website using Wordpress with project, staff, and event news on a consistent basis.

• Designed graphics and collateral material for a diverse clientele. • Developed brand identity through logos, art direction and design themes from idea to completion. • Worked closely with clients in developing brands that fit their business model and traits. • Effectively supervised Jr. Designers to build, envision and create designs.