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Digital Designer and Illustrator 

Creative & Design

• Develops brand direction by researching trends, designing mock-ups, and creating a style guide and toolkit to be used by the other designers on all company projects. 
• Creates design templates to be used by the other designers.
• Creates original hand drawn and digital illustrations for various projects.
• Designs various digital material including: emails, promos, social media posts, web layout, etc.
• Designs various print material including: window banners, in-store signage, gift cards, etc.
• Creates packaging for clients’ products. 

• Responsible for designing all company direct mail pieces, from initial concept to print production. Direct mail projects include: catalogs, postcards, Amazon inserts, etc.
• Worked with print vendors, from reaching out for project quotes to traveling to printing houses for press checks to ensure the highest print quality. 
• Worked with various teams to complete projects. Routed all projects through the appropriate departments. Facilitated meetings to keep projects on schedule.
• Responsible for designing and updating all in-store receipts, gift cards. 
• Assisted with designing in-store signage. Designs include banners, window clings, cash wraps, and in-store handouts.
• Assisted with visual branding. Designs icons to represent company benefits or goals.
• Assisted the Social Media team by re-branding their design templates and designing the majority of the Instagram stories. Created a visual library of animations, gifs, icons and color palettes to be used by future designers. 

Graphic Designer

• Responsible for branding and creating graphics for new clients. Designs include: product images, Amazon storefront designs, Amazon A+ content, and website designs.
• Updated current client’s designs with more current branding.
• Supervisor and manager of Video Associate and Junior Designers. Leads meetings with teammates and gives creative feedback, as well as holds the team accountable to deadlines. 
• Conducts interviews and gives input in the process of hiring new members.
• Creates packaging for clients’ products. 

Senior Designer

• Created artwork for the Rose Art brand’s Fuzzy Poster product line, from sketches to final vector illustrations. 
• Designed packages for various product lines. Created technical files and spec sheets.
• Assisted in conceptual development of products, from trend research and product sketches to product tests.
• Designed product and packaging for licensed product lines, including: Toy Story, Coco, Ghost Busters, Nintendo, Harry Potter, and LaurDIY.

Illustrator and Designer

Olivia Kincaid is a Digital Designer and Illustrator at Tillys in Mission Viejo, CA.

Olivia Kincaid — Digital Designer and Illustrator at Tillys

Olivia Kincaid — Digital Designer and Illustrator at Tillys

Olivia Kincaid

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