Ole Wolsbeck

Freelance Marketing Consultant

2017 – Present

Collaborate with cross-functional teams to develop and execute comprehensive marketing strategies that drive results. Identify and propose new marketing initiatives that optimize ROI based on data-driven insights and industry trends. Lead implementation of software, website development, and social media channels, ensuring seamless integration and messaging consistency. Develop, curate and review engaging content for various media channels to promote brand awareness and engage target audiences. Spearhead sponsor search efforts and create compelling materials to communicate program value to potential sponsors. Negotiate long-term deals for programs, using strong communication and persuasion skills to secure favorable terms and drive revenue growth. * Successfully developed brand identity and online marketing campaign for after-school skateboarding program, resulting in increased engagement and brand recognition. * Built a professional and user-friendly website for Wetsurftraining business and established a reputable surf coaching program. * Played a key role in the development of SCSSL, securing sponsorship from a notable German outdoor company and expanding distribution outlets in Santa Cruz through strategic planning and implementation of social media campaigns and new logo design. * Facilitated a successful transition to a digital judging system, improving the usability of the software for the US market and streamlining the judging process for SCSSL

Marketing Manager

2013 – 2016

Executed brand strategies, defining target audiences, and translating product stories to be effective on digital and social media platforms. Implemented a direct sales approach through a new webpage and online shop integration to drive growth and revenue. Consulted with potential commercial partners within Europe to expand our market reach. Evaluated current marketing campaigns and optimized results using data-driven decision-making. Diversified product portfolio by partnering with surf brands and launching sustainable, high-quality apparel line produced locally. Established a creative lab to encourage innovation and collaboration among upcoming designers, providing them with a platform to showcase their surfboard and apparel artwork. * Maintained daily management of our webshop and ensured timely deliveries to customers, resulting in high customer satisfaction ratings. * Single-handedly implemented a woo commerce shop to streamline our online sales process and improve customer experience. * Successfully planned and executed all global marketing activities, including working as a co-worker on an awardwinning outdoor campaign at the ADC Festival.

Brand Manager Europe

2008 – 2012

Led O'Neill's product, sales, and marketing division, overseeing brand strategy and communication alignment, developing communication tools, briefing external parties, executing European trade-shows, presenting seasonal brand calendar, monitoring brand strategy and online developments, and conducting global inspiration and research trips. * Successfully developed and implemented adaptable Marketing Programs for the German Market. * Collaborated with Marketing, Sales, Product, and Communication teams to prioritize Product-focused developments. * Acted as a key connecting link to international license holders and distributors, ensuring effective communication. * Established a strong partnership with the Product Licensing team in both the Netherlands and US.

Team/Event Manager, Key Account Assistant, Sports Marketing Manager

2004 – 2008

Managed O'Neill Germany team, overseeing events and implementing marketing strategies. Led point-of-sale and visual merchandising activities, boosting sales for O'Neill Core line. Managed key accounts and handled all special make-ups for major accounts. * Served as the contact person in Germany for O'Neill European HQ's SMU department. * Played an integral role in sales and marketing activities for O'Neill Germany.

Apprenticeship Businessman for Audiovisual Media

2001 – 2004

Equivalent: U.S. Bachelor

2001 – 2004

Equivalent: U.S. Bachelor