Ole Wolsbeck
Freelance Marketing Consultant
Capitola | United States
Skills
No information
Interests
Active lifestyle and positive engagement in the community.
In my own words
— OleEntrepreneurial, Influential marketing and business growth champion with 22+-years international experience in in driving change and improvement within growing organizations through the strategy, vision and execution of marketing initiatives.
History of redefining brands through high-impact, ROI-driven digital and data marketing strategies that deliver tangible results in brand visibility, customer experience and revenue growth. Respected for employing an uncommonly effective consultative sales approach and lead-by-example managerial style.
Trajectory
Jun 2017 — Now
Freelance Marketing Consultant · ENTER Skateboarding, SCSSL
Collaborate with cross-functional teams to develop and execute comprehensive marketing strategies that drive results. Identify and propose new marketing initiatives that optimize ROI based on data-driven insights and industry trends. Lead
implementation of software, website development, and social media channels, ensuring seamless integration and messaging
consistency. Develop, curate and review engaging content for various media channels to promote brand awareness and engage
target audiences. Spearhead sponsor search efforts and create compelling materials to communicate program value to potential
sponsors. Negotiate long-term deals for programs, using strong communication and persuasion skills to secure favorable terms and drive revenue growth.
* Successfully developed brand identity and online marketing campaign for after-school skateboarding program,
resulting in increased engagement and brand recognition.
* Built a professional and user-friendly website for Wetsurftraining business and established a reputable surf coaching
program.
* Played a key role in the development of SCSSL, securing sponsorship from a notable German outdoor company and expanding distribution outlets in Santa Cruz through strategic planning and implementation of social media campaigns
and new logo design.
* Facilitated a successful transition to a digital judging system, improving the usability of the software for the US market
and streamlining the judging process for SCSSL
Feb 2013 — Jun 2016
Marketing Manager · Fatum Surfboards, Peniche
Executed brand strategies, defining target audiences, and translating product stories to be effective on digital and social media
platforms. Implemented a direct sales approach through a new webpage and online shop integration to drive growth and revenue. Consulted with potential commercial partners within Europe to expand our market reach. Evaluated current marketing
campaigns and optimized results using data-driven decision-making. Diversified product portfolio by partnering with surf
brands and launching sustainable, high-quality apparel line produced locally. Established a creative lab to encourage innovation and collaboration among upcoming designers, providing them with a platform to showcase their surfboard and apparel artwork.
* Maintained daily management of our webshop and ensured timely deliveries to customers, resulting in high customer
satisfaction ratings.
* Single-handedly implemented a woo commerce shop to streamline our online sales process and improve customer
experience.
* Successfully planned and executed all global marketing activities, including working as a co-worker on an awardwinning
outdoor campaign at the ADC Festival.
Jan 2008 — Dec 2012
Brand Manager Europe · O'Neill Europe B.V
Led O'Neill's product, sales, and marketing division, overseeing brand strategy and communication alignment, developing
communication tools, briefing external parties, executing European trade-shows, presenting seasonal brand calendar, monitoring
brand strategy and online developments, and conducting global inspiration and research trips.
* Successfully developed and implemented adaptable Marketing Programs for the German Market.
* Collaborated with Marketing, Sales, Product, and Communication teams to prioritize Product-focused developments.
* Acted as a key connecting link to international license holders and distributors, ensuring effective communication.
* Established a strong partnership with the Product Licensing team in both the Netherlands and US.
Mar 2004 — Sep 2008
Team/Event Manager, Key Account Assistant, Sports Marketing Manager · O'Neill Germany GmbH
Managed O'Neill Germany team, overseeing events and implementing marketing strategies. Led point-of-sale and visual
merchandising activities, boosting sales for O'Neill Core line. Managed key accounts and handled all special make-ups for major accounts.
* Served as the contact person in Germany for O'Neill European HQ's SMU department.
* Played an integral role in sales and marketing activities for O'Neill Germany.
Aug 2001 — Feb 2004
Apprenticeship Businessman for Audiovisual Media · Tonix Pictures GmbH, Business School Hamburg
Activity
Education history
Business School Hamburg
Equivalent: U.S. Bachelor | 2001 - 2004
