Nisa Marshall

Sales Operations Manager · Leemarc Industries - Canari Cyclewear & Shebeest

San Diego, CA

In My Own Words

Experienced in Sales Analytics, Global Meeting Planning, Industry Trade Shows, Wholesale Event Coordination, IMAP Policy Enforcement, Product Assortment Planning, and Visual Merchandising. Strong sales professional with a Master of Arts from San Diego State University.

Work Experience

Sales Operations Manager

Leemarc Industries - Canari Cyclewear & Shebeest

2019 – 2019

• Responsible for gathering in-month and cumulative information and reconciling data in order to conduct analysis of Key Accounts and Independent Rep performance metrics. Disseminated the information to sales management and made recommendations to drive sales growth. • Developed and implemented sales dashboards for each Independent Rep region, including daily, monthly, quarterly, and yearly analysis of sales performance high level to detailed sku level performance and trends. • Conducted ad-hoc reporting using NAV platform to identify opportunities to drive sales within each Key Account and Independent Rep regions. • Track and managed key custom order process using ASANA and make recommendations to design and sales team to ensure optimum sale conversions.

Sales Coordinator, Global

Eagle Creek Travel Gear

2013 – 2019

Integral member of the sales team managing business activities and processes that help the organization run effectively, efficiently and in support of business strategies and objectives. • Retailer relationship development and management. • Collaborate with Marketing for retail specific needs. • Coordinates designated key account activities in conjunction with internal sales management. • Directly responsible for day to day sales operations for those designated key accounts and support in achieving annual sales goals. Point person and support for crucial sales projects. • Publish and maintain seasonal documents for business activity. • Sales sample management. • Coordinate and prepare for global, seasonal sales meetings and key retailer meetings to ensure best in class sales presentations. Point on location securement, logistics, activity planning, communication with team and vendors. • IMAP and Online dealer policy enforcement. • Tradeshow support; Outdoor Retailer, Grassroots Connect, TGA and NLDA • Retail store fixture and POP inventory order management to ensure best in store brand representation. • Important liaison between the international partners and the brand coordinating internal support for achieving annual royalty targets through calendarized communication emails, sales meetings, and presentations.

Operations Specialist

Eagle Creek Travel Gear

2008 – 2013

Responsible for accurate and timely maintenance of the product line list and communication across brand of changes pertaining to adds, drops, pricing and margin fluctuations. • Create master product informational file for account operational system set-up and online marketing support. • Master data set up in SAP ERP system. • Support Global Logistics in the tracking and monitoring of shipments between factories and distribution center.

Inventory Specialist

REI

2006 – 2008

Analyzed sales reports to forecast inventory needs for increased product, department, and store sales. • Proactively managed stock levels and product assortment for the current season and upcoming events to increase sales. • Researched inventory issues and performs detailed cycle counts to identify and report shrink trends or replenishment issues. • Created weekly sales reports using Pivotlink and Excel spreadsheets for analyses of product and department sales. • Researched product pricing and variance reports to resolve or report issues to the Merchandising department. • Reviewed seasonal store assortment and provides feedback to store management and corporate merchandising departments.