Niki Cousins
Founder · Bloom Creative Labs
Denver, CO
In My Own Words
I am a dabbler in all things creative and an adventurer at heart. I am skilled in graphic design and marketing and would like to use my creative abilities to enhance the world around me. I have a bachelor's degree in Apparel Merchandising. I have 10+ years' experience in the outdoor industry specializing in visual merchandising, marketing, social media, buying and assortment planning, and management.
Work Experience
Founder
Bloom Creative Labs2022 – Present
I started Bloom Creative Labs as a unique creative agency with an artistic and versatile approach. I am a creative problem-solver that loves a challenge. I've partnered with small businesses, non-profits, and corporate and membership organizations, and many others to design highly impactful, customized brand identities, results-focused marketing initiatives, and even efficiency-improving spreadsheets and processes.
Regional Territory Assistant Manager
Sherpani2018 – 2018
Manage wholesale accounts in multiple territories across the United States Design and implement a strategic sales plan that expands our wholesale customer base and ensures a strong presence in the outdoor and fashion industries
Store Manager
Ibex Outdoor Clothing2017 – 2018
Maximized productivity and business development through high levels of customer service with a coaching approach to staff training and development Planned and executed in- and out-of-store events to increase customer engagement and create relationships with core groups and businesses within the community Implemented new NetSuite POS system and worked with NetSuite to troubleshoot and solve companywide issues Managed liquidation and store closing Key Achievements: Increased sales by 13%, increased customer conversion by 20%
Denver Assistant Store Manager
Ibex Outdoor Clothing2017 – 2017
Assist the Store Manager in daily tasks to run the store.
Licensed Assistant/ Marketing Director
Colorado Commercial Companies2012 – 2017
Created inbound and outbound marketing strategies and content and maintained prospect lists at all customer stages Leveraged automation platforms to create more effective, streamlined and unified content across all marketing channels Built custom websites with project-specific photography and videography Generated new, creative marketing ideas and events to drive awareness, increase showings and obtain new listings Key Achievements: Maintained landlord retention at 90%, increased tenancy renewal rates to 80% from 60%, reduced vacancy rates of commercial properties to < 180-days from > 270-days, grew email lists by over 150%
Stock Supervisor
The North Face2010 – 2012
Receiving, shipping, and auditing all incoming and outgoing merchandise Member of management team Key Achievements: Exceeded sales goals by 17% for 10 consecutive months, increased customer conversion by 15%
Assistant Store Manager
Specialty Sports Venture2008 – 2010
Managed 15+ employees in a fast-paced retail and ski and snowboard rental environment Recruited and trained incoming seasonal staff for 12 Breckenridge Sports stores
Store Manager/Visual Merchandiser
Out of Breath Sports2008 – 2008
Conceptualized and implemented visual merchandising plan for new expansion of store.
Sales Associate/ Visual Merchandiser
Outpost Sunsport2006 – 2008
Completed 12 week internship as a Buyer’s Assistant