Lifestyle

Outdoor

Skate

Snow

Streetwear

Surf

Health & Fitness

Experienced Account Executive, Team Leader, Entrepreneur, Business Developer & Growth Driver.

Executive

With 25+ years of experience in footwear, apparel, outdoor, and action sports, I bring expertise in Team Management, Sales, Marketing, and Retail Development. Detail-oriented and results-driven, I excel at leading teams to exceed goals and drive growth. My strong work ethic and adaptability make me a valuable asset in both corporate and independent environments. I look forward to discussing how I can contribute to your organization's success.

•	Drive sales of surf equipment and accessories to new and existing accounts.
•	Identify and pursue new business opportunities to expand market share in the Northeast.
•	Build and maintain strong client relationships with the brand.
•	Analyze sales metrics to guide seasonal selling and distribution strategies.
•	Negotiate pricing and terms to optimize product placement and sell-through.
•	Provide market insights and customer feedback to inform product development.
•	Educate clients on product features, benefits, and competitive advantages.
•	Present seasonal product lines through showrooms, tradeshows, and virtual meetings.

Independent Sales Representative

•	Launched and managed a successful surf and skateboard store, driving revenue growth.
•	Built strong supplier relationships to maintain high-quality inventory.
•	Executed marketing strategies, boosting brand visibility and customer engagement.
•	Oversaw daily operations, including inventory, staffing, and customer service.
•	Used data-driven insights to optimize product offerings and performance.
•	Led a high-performing team, consistently exceeding sales targets.
•	Developed store-branded products and promotions, increasing sales and loyalty.

Founder

•	Managed a 9-person sales rep team overseeing 250+ U.S. retailers, including majors, independents, and online accounts.
•	Oversaw $1.3M in business with REI, Gander Outdoors, Paragon Sports, and Bass Pro.
•	Led an independent sales rep team, driving $2.5M+ in sales and 10% YOY growth.
•	Recruited, trained, and developed new sales reps.
•	Set territory goals, forecasted budgets, and developed sales strategies.
•	Drove seasonal sales performance and strengthened business partnerships.
•	Collaborated with planners, buyers, and marketers to enhance brand presence.
•	Coordinated trade shows, product clinics, and retailer marketing events.

National Sales Director

•	* Yearly contracted position 
•	Managed $3M-$5M in seasonal sales.
•	Sold Hunter Boots Field category across major accounts, including REI, Cabela’s, Military, and Backcountry.com.
•	Strengthened buyer relationships while driving revenue and growth.
•	Sourced and onboarded new retail partners each season.
•	Planned and forecasted financial budgets per account.
•	Managed RTV and co-op budgets seasonally.
•	Presented product lines via showrooms, tradeshows, and virtual meetings.
•	Oversaw order fulfillment, ensuring timely shipping and compliance with routing guidelines.

Senior Account Executive

•	Managed 60+ NE footwear, apparel, and accessory accounts.
•	Opened new accounts and expanded market presence in the NE region.
•	Presented seasonal product lines via trade shows, catalogs, and account visits.
•	Forecasted and planned business to drive 5%-10% annual growth.
•	Collaborated with visual and marketing teams to enhance brand presence.
•	Managed order entry, re-orders, RA’s, and account-related issues.
•	Communicated brand direction and marketing initiatives to buyers and managers.
•	Executed sales events and promotions to boost in-store and online engagement.
•	Provided senior management with weekly performance and trend reports.

Account Executive (Independant Sales Rep)

•	Managed and grew business in 125 specialty Action Sports, Outdoor, and Boutique retailers across NE & Mid-Atlantic regions.
•	Oversaw key accounts, including Paragon Sports, Urban Outfitters, Dick's Sporting Goods, and Pac Sun.
•	Expanded account base from 11 to 125 and increased revenue from $125K to over $5M in 3 years.
•	Presented seasonal collections of Nike SB, ACG, and NSW footwear, apparel, accessories, and outerwear.
•	Managed product presentations via trade shows, account visits, catalogs, and video sell-ins.
•	Forecasted and planned seasonal business to drive growth and product penetration.
•	Collaborated with accounts to define and manage brand footprint both in-store and online.
•	Handled order entries, reorders, RA's, and resolved account issues.
•	Implemented brand direction, marketing, and promotions for account buyers, managers, and sales staff.
•	Developed and executed account sales events to increase brand awareness.
•	Reported account performance, growth, and trends weekly to management, marketing, and PLM teams.
•	Northeast Team Lead for ACG category footwear & outerwear rebrand & re-launch.
Haddad Brands:
•	Collaborated with Haddad Brands to sell Nike and Hurley kids' apparel, footwear, and accessories.
•	Presented seasonal kids’ collections, aligning with growth goals for each account.
•	Identified and pursued new business opportunities in the Northeast region.

Account Executive (Action Sports)

•	Managed visual merchandising for Puma retail spaces in 30 New York retailers, including Saks 5th Ave, Bloomingdale’s, Journey’s, and Macy’s Herald Square.
•	Reported location-specific needs and opportunities to Brand Manager, Marketing Director, and sales reps.
•	Trained management and staff on product details and communicated brand direction for upcoming seasons.
•	Introduced and taught skills to maintain Puma's retail brand standards across all locations.

Visual Retail Coordinator

•	Assisted in planning and seasonal purchase orders for outdoor and action sports footwear, apparel, and accessories.
•	Acted as a liaison between buyers and vendors, providing feedback on new styles and opportunities.
•	Merchandised products on the selling floor and in windows to drive sales.
•	Created engaging presentations and floor sets using planograms and creative intuition.

Visual Merchandiser

Nigel Louis is an Independent Sales Representative at RYD BRAND in New York, New York.

Nigel Louis — Independent Sales Representative at RYD BRAND

Nigel Louis

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