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Digital Marketing Coordinator

Digital & Media

Digital Marketer with experience in campaign management, market research, social media, and sales. A self-starter who is able to juggle multiple tasks and deadlines with a level head. Driven, creative, and reliable with proven experience in SEO, reporting, content creation, and email initiatives.  

- Lead the lifecycle of digital campaign creation from creative development to execution for retention channels
- Support daily business operations as it relates to email, SMS, and direct mail (where applicable)
- Coordinate the design, development, and content creation for email, SMS, direct mail and more
- Coordinate, execute and report on email acquisition and SMS strategies including on-site email acquisition and Facebook lead generation
- Regularly research and maintain competitor analyses as it relates to customer relationship management
- Communicate and document project status and strategic recommendations to team members on a regular basis; escalate issues accordingly via the appropriate channels
- Manage schedules, assets, and overall project organization to ensure requirements and project deliverable dates are clearly communicated, understood and executed upon
- Facilitate AB Testing, segmentation, and audience building
- Identified KPIs and track performance metrics

-Prepares marketing plans and devises strategies for promoting new business.
-Creates, tracks, and analyzes mass email marketing campaigns through Zen Prospect. 
-Assists with locating target company contact information using tools like data.com, LinkedIn, and other creative approaches.
- Assists the SEO team with content creation for major sites like Expedia, Advanced Auto Parts, and Travelocity. 
-Created new social media platforms to strengthen company’s online presence.


Marketing Associate

-Strategically identified and prospected to general business accounts. 
-Analyzed customer needs, identified and customized wireless/voice/data products and services to win accounts. (Solution Selling). 
-Prepared, delivered, and followed up on product proposals and quotes. 
-Tracked customer sales information, forecasts, and reports

Business Sales Intern

-Marketed the company’s services and trips through several different social media platforms like Instagram, Facebook, and SnapChat. 
-Created travel blogs for the companies site. 
-Assisted with sales and generating revenue by promoting trips for students



Marketing Intern

-Sales associate who provided customer service and sales support while being knowledgable of the surfing industry.

Sales Associate

-Marketed products using Instagram, YouTube, and other social media. 
-Created blogs for Marketing and Public Relations purposes. 
-Researched potential business partners for joint marketing campaigns. 
-Assisted with customer service. 
-Created promotional bracelet packs for potential representation. 
-Worked with charities to create partnerships

Nicolle Thomason is a Digital Marketing Coordinator at Too Faced Cosmetics in Seal Beach, CA.

Nicolle Thomason

Nicolle Thomason

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San Diego State University