Nicole Staverman
District Manager, Retail Development · Michael Kors Inc
Manhattan Beach, CA
In My Own Words
Retail professional turned digital marketer, eCommerce professional. Brings 7+ years of experience in increasingly demanding strategic leadership roles within the designer apparel and accessories industry. Combines deep understanding of the wholesale apparel and accessories world, with knowledge of web analytics, digital marketing, and eCommerce platforms.
Technical skills include:
Google Analytics (GAIQ Certified)
Adobe Photoshop & Indesign
Facebook Ads
Google Ads
Shopify
Squarespace
Foundational HTML, CSS & JS.
Work Experience
District Manager, Retail Development
Michael Kors Inc2017 – 2020
Drove sales growth for handbag, footwear, ready-to-wear, and menswear businesses across 3 accounts, Macy’s, Dillard’s, and Bloomingdale’s, and 60 locations in the 2nd highest volume district companywide. Recruited, hired, coached, and directed a team of 16+ high-performing shop managers and area shop managers. • Achieved increases to LY in 6 out of 8 businesses (trending better than total company overall to PL and LY) in 2019, driving $66MM in sales volume for the LA/OC/SD market • Drove decreased markdown rates and increased profits by working with retail partners to uncover and analyze vital sales data unavailable through MK reporting systems. • Tailored assortments and stock levels to evolving demographic and market trends by translating store and district-specific product feedback into actionable insights for corporate account execs and planners • Enabled rapid resolution of stock issues by creating a system to reconcile ATS stock with district-wide stock opportunities for the corporate team • Collaboratively grew SoCal menswear to #1 volume district companywide with continuous annual sales growth (3% growth to LY between 2018 and 2019); worked with regional retail partners to negotiate strategic shop expansions and relocations for optimal brand positioning • Mitigated degrading of brick and mortar inventory and overall business by diagnosing key problems with Omni-channel / eCommerce business fulfillment in key locations • Elevated MK brand presence and performance by collaborating with retail partner executives at store, district, and regional levels to identify new business opportunities and product strategies. Maintained strong lines of communication with retail partners on a daily, weekly, and monthly basis to align on shared business goals and strengthen relationships • Supported a cohesive brand strategy and rapid adaptation to emerging market and store trends by orchestrating corporate visits with Michael Kors senior executives, account execs, and planners • Managed payroll budget and optimized staffing under strict resource constraints by constantly analyzing and ranking top talent and strategically adjusting staff levels at key locations and times
Regional Visual Coordinator, Retail Development
Michael Kors Inc2015 – 2017
Owned comprehensive MK visual presentation for men and women’s ACC, footwear, and ready-to-wear across 250 retail partner locations and 600 shop-in-shops across the Western US, including merchandising, graphics, and marketing collateral. Supervised ~100 shop-in-shop installs across 13 states • Optimized shop performance from installation onward by coaching retail partner employees and MK field representatives in best practices for visual merchandising; supported onboarding of new district managers, hosted visual training, and piloted monthly visual merchandising calls
Shop Manager, Retail Development
Michael Kors Inc.2013 – 2015
Drove $1MM in annual sales volume within the MK ACC shop-in-shop at Dillard’s St. Matthew’s location while working with retail partners at 3 other Dillard’s locations to share best practices in product training and merchandise execution across the Greater Louisville and Lexington Kentucky area. • Achieved 112%+ increase in sales during the first 9 months of tenure; maintained 55%+ increase during the following spring/summer season
Department Manager, Women's Active & Contemporary
Von Maur2012 – 2013
Responsible for driving sales and managing associates within the designer denim, contemporary, and ac-- tive department.
Sales and Marketing intern
AT Showroom- London2012 – 2012
Supported in managing new sample collections in showroom including pricing and visual merchandising. Aided in performing PR duties for showroom clients, like writing press releases, compiling press reports, and delivering product samples.
Education
Bachelor of Science in Human and Consumer Sciences
Ohio University2008 – 2012
Bachelor of Science in Human and Consumer Sciences
