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Marketing and Program Management professional skilled at strategic design and campaign construction. Areas of expertise include digital marketing, program growth and development, collateral design, and client and team engagement. 

Managed email marketing for contacts database of over 14,000. Provided strategic and tactical support to multiple internal teams through management of email campaigns and the communications calendar. Researched trends in email campaign design, digital marketing, and web design in order to maximize effectiveness of communications effort.
Results Overview:
• Worked closely with database manager to upgrade current CRM system to allow for database cleanup, improved list segmentation, enhanced email design capabilities, and more thorough analytics.
• Managed promotion of WTIA and community partner events through target- ed email and social media campaigns.
• Partnered with managers across the company to create program, product, and event marketing content for numerous targeted email campaigns, web pages, and sales collateral.
• Improved event sponsor and attendee feedback through data-driven pro- gram improvement and targeted digital marketing 

Program Manager

Created and implemented over the phone sales strategies, while ensuring that all clients received a positive experience with ADP. Built new relationships that expanded ADP's client network. Managed and maintained clientele and prospect lists for multiple Regional Small Business Sales Representatives.
Areas of Specialty:
• Payroll, HR, Tax Compliance, Time and Labor Management, Worker's Compensation, and Employee Bene ts

Small Business Sales Apprentice

Worked closely with staf ng, volunteer, and HR departments. Provided administrative support including: data entry, creating and managing volunteer opportunity postings, and performing volunteer database audits.
Project Overview:
• Led the recruitment campaign for Chapman University work-study students. Directed talent scouting, applicant screening, interview scheduling, and aided in execution of in-person interviews.

Human Resources Intern

Nicole Newland is a Program Manager at Washington Technology Industry Association in Pacifica, CA.

Nicole Newland

Nicole Newland

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