Nicolas Perrupato

Nicolas Perrupato

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International Business - Business Development - Business Advisor - Action Sports Industry - US & LATAM
Bradenton | US

Skills

  • Spanish
  • Business Strategy
  • SAP
  • Marketing Strategy
  • Logistics
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Interests

Family time
Sports in general
Economy

Industries

Bike
Golf
Dive
Creative Agencies
Fashion
Fishing
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Work experience

Manijo Distribution Company logo

Manijo Distribution Company

President & CEO | 01/2024 - Current

I lead Manijo Distribution Company’s expansion across Latin America by developing growth strategies, forging brand partnerships and driving revenue. My role combines strategic planning, sales leadership, market research and relationship management to ensure the brands we represent succeed in new markets. Key Achievements & Responsibilities Develop and execute a growth strategy for Latin America, setting revenue goals and market‑development objectives and overseeing performance to ensure we meet or exceed targets. Build long‑term relationships with international brands and regional retailers, prioritising positive customer experiences and repeat business. Drive revenue growth by applying financial and sales techniques, monitoring sales progress and ensuring invoices and billing align with corporate goals. Mentor and train a high‑performing sales team to strengthen their skills and improve overall results. Conduct market research and industry analysis to identify trends and opportunities, enabling effective go‑to‑market strategies. Negotiate distribution agreements with new brand partners, ensuring compliance with legal and corporate standards. Promote the company’s services to prospective clients, leading presentations and attending trade shows around the globe to build our network. Collaborate with logistics, marketing and finance teams to create market‑entry plans, streamline supply chains and optimise operational efficiency. Provide regular updates to leadership on sales performance and market opportunities and respond promptly to client and retailer inquiries. Skills & Expertise Record of sales growth and business development success, with experience in international sales, marketing and customer service. Strong negotiation, networking and project‑management skills, with a deep understanding of business and sales‑growth strategies. Academic background in business and marketing; continually expanding expertise through professional development.
Cooks Innovations logo

Cooks Innovations

President & Owner | 09/2019 - Current

Acquisition process leader. Business viability analysis, profitability and projections. Processes optimization. Plan, coordinate and execute business strategies. Main Responsabilities: Territory business development, strategies set up and implementation, KPIs tracking. International expantion strategy set up. Main Achivements: 50% increase Business revenue, leaded multidisciplinary solid team, re-designed strategies and processes improvement and optimization. In my role as the President, CEO, and Owner of COOKS INNOVATIONS (IMCG, INC), my journey is marked not only by strategic leadership and operational strengths, but by a pivotal decision that shaped my professional and personal life. Having successfully steered my previous business in Argentina, I took a significant decision – one that embodied both vision and courage. I made the move of selling my established business in Argentina, a decision fueled by the desire to embrace fresh challenges and seize major opportunities on the horizon. As I embarked on this new chapter, I set my sights on the United States. In the heart of this decision was the aspiration to not only move my family to new soil but also to bring the essence of my entrepreneurial spirit into a market rich with possibilities. A crucial part of this journey was finding a business in the US that aligned with the operations and distribution channels I had mastered. The process of identifying a business with congruent operational synergies required strategic insight, meticulous research, and a discerning eye for opportunities. My main achievements are: 50% increase on Business revenue during the first two years, identify new trends and products to add to brand’s catalog, put in place processes with a solid team that allows me independency from the daily operation and decision making. The story of COOKS INNOVATIONS (IMCG, INC) shows not only my ability to lead but my capacity to embrace change and forge new paths in pursuit of greater growth.
Hang Loose US logo

Hang Loose US

Executive Business Consultant | 11/2022 - 11/2024

Collaborating on the brand launch, developing business strategies & consolidating a solid supply chain. As a Consultant for HANG LOOSE Surf Co., my role takes on a dynamic significance. My focus has been on actively consulting and collaborating with the Brand Strategy for the launch in the US market. All while aligning with my aspiration to re-immerse myself in the Action Sports industry. My expertise has also extended to the intricacies of Latin American markets. Among diverse cultures and distinct preferences, I've been guiding the team for the Hang Loose plans in this region. I believe my role isn't just about strategy formulation; it's about cultural sensitivity, adaptation, and effective implementation. My journey with HANG LOOSE Surf Co. it's a convergence of intent and expertise, a strategic voyage that brings me back to the Action Sports market.
Fox Racing logo

Fox Racing

General Manager / CEO - Argentina | 02/2013 - 01/2020

Plan, coordinate and manage all business operations to achieve corporate goals. Launched the Brand to our market dealing with the complex scenario of Import restrictions and high inflation. Respond to employee concerns in timely manner Provide direction and guidance to employees in their assigned job duties. Identify business opportunities with new and existing customers. Key Responsibilities: As the President, General Manager, and Owner of FOX RACING ARGENTINA (GLOBAL BRANDING SA), I've taken on a multifaceted role that defines the very trajectory of our endeavor. My responsibilities included territory business development, the formulation and execution of strategic frameworks, and the meticulous tracking of key performance indicators (KPIs) that drove our overarching vision. At the core of my responsibilities was the continuous pursuit of business growth. My strategic judgment has been instrumental in not only steering us through challenges but propelling us toward consistent expansion. A key aspect of my leadership lied on assembling and guiding a multidisciplinary team. I've harmonized the efforts of diverse talents, forging a united front that was resilient, adaptable, and high-performing. This cohesive synergy formed the backbone of our achievements across the wholesale and retail expansion. An important achievement has been the increase in market share – a testament to our strategic skills and the resonance of our offerings in the market. We as a team, were able to innovate, adapt, and deliver value that was aligned with our customers and brand expectations. From strategy formulation to execution, every decision was underpinned by a panoramic view that ensures alignment with our long-term goals. My journey as the President, General Manager, and Owner is characterized by a relentless pursuit of growth, a commitment to team excellence, and a strategic vision that has translated into tangible market impact.
Alpinestars logo

Alpinestars

General Manager / CEO - Argentina | 05/2011 - 01/2013

Positioning and commercial presence in the urban sales channel, footwear, motocross. Developed and lead the comercial, marketing, supply chain, finance and sourcing plan. Developed strategies to improve overall quality and productivity. Schedule regular team meetings to discuss about business updates, issues and recommendations. Respond to employee concerns in timely manner Provide direction and guidance to employees in their assigned job duties. Key Responsibilities: In my role as the Managing Partner and General Manager at ALPINESTARS ARGENTINA (ACTION SPORTS CORP), I lead the project through a diverse array of responsibilities. Guiding the creation and execution of comprehensive business plans, setting the course for our growth. My efforts were focused in the wholesale business development, starting from scratch and nurturing it into a thriving operation. I ensured that we operated at our peak, efficiently meeting demand and reducing operational friction, at the same time we faced a complex politic and economic scenario of uncertainty. I was able to successfully modulate between Alpinestars standards and the intricated restrictions over the import goods that Argentina had at that time. Local manufacturing set-up and coordination was from the beginning also a big challenge for the project. Guiding the establishment of this foundation was a task that required meticulous planning, seamless execution, and a firm commitment to quality. My team and I worked on the implementation of marketing strategies tailored for the business crossover, ensuring that the brand message resonated consistently across diverse markets and was seen as it globally looks like. Through these strategies, we secured a quick positioning of Alpinestars in a brand-new channel. My journey at ALPINESTARS ARGENTINA is a testament to my ability to not only navigate complexities but to harness them as opportunities for transformative success.
Rip Curl Argentina - Cristobal Colon logo

Rip Curl Argentina - Cristobal Colon

International Business Manager - Supply Chain | 03/2010 - 06/2011

Rip Curl Argentina – Cristobal Colon SRL Action Sports Company. -Supply Chain & International department –in charge of 5 people. Reporting directly to CEO. -I have Coordinated and supervised supply chain process from demand planning to wholesale deliveries. -Lead monthly KPIs meetings and coordination with Marketing campaigns. -P&L responsability -Continuous analysis over new potential brands to develop in Argentina. In my role as the Supply Chain Department Manager at RIP CURL ARGENTINA (CRISTOBAL COLON S.A.), I was assigned the responsibility of coordinating import and export operations. This involved overseeing the smooth movement of goods across borders and ensuring operational efficiency. One of my primary goals was to optimize the Delivery in Full, On Time (DIFOT) performance while working within budget constraints. By fine-tuning our supply chain processes, I improved our operational efficiency while maintaining a costeffective approach, reassigning my team’s tasks and responsibilities. I also implemented measures that as a consequence led to a 15% reduction in our international freight budget on a year-over-year basis. Additionally, I synchronized marketing product launches with production lead times, resulting in better alignment and improved outcomes for our operations. My responsibility as the Supply Chain Manager at RIP CURL ARGENTINA showcases my commitment to enhancing supply chain operations, managing costs effectively, and ensuring strategic coordination for optimal outcomes.
Nike logo

Nike

Inbound Coordinator | 11/2006 - 03/2010

Footwear and Apparel Brand -Supply Chain Manager (6 months – Maternity leave) – in charge of 6 people. -Supply Chain Inbound / Outbound Coordinator. In charge of 4 people -Coordinated supply chain process, Imports, Customs & Logistics. -Scorecard report – Kpis. -Monthly Marketing meeting in order to deliver on time key stories products in a scenario with Import restrictions. -Continuous contact with local authorities because of imports restrictions. -Participated in a global Project leading LATAM región and travelling to HONG KONG for international RFQ with carriers. -LEAN methodology applied on Imports department.Primary Responsibilities: In this role, I orchestrated a coherent product flow by promoting collaborative relationships with both the Global Sourcing team and international manufacturing units. By effectively synchronizing the efforts of our overseas and local teams, I ensured the timely delivery of products to consumers. A significant highlight of my job involved the implementation of LEAN Methodology, a strategic move that redefined our operational landscape. This innovative approach led to a tangible improvement in efficiency and resource utilization, creating a more agile and responsive supply chain. Furthermore, I leaded a critical global international freight tender on behalf the LATAM Region. Through meticulous planning and negotiation, I optimized the logistics strategies and minimized transportation costs without compromising on quality and delivery timelines. During a key phase, I assumed the responsibilities of Imports Manager due to a 6-month maternity leave. This temporary leadership role enabled me to showcase my adaptability and managerial skills, as I seamlessly maintained operations, upheld quality standards, and kept building team work. My professional journey at NIKE ARGENTINA underscores my ability to navigate complex supply chain intricacies while driving operational excellence and promoting collaborative growth.
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