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International Business - Business Development - Business Advisor - Action Sports Industry - US & LATAM

Accounting & Finance

Experienced Business Strategist With a career spanning over 18 years, I bring a wealth of experience as an accomplished International Business professional. My journey involves spearheading diverse business ventures across global markets, from industry titans to successful startups. I have consistently delivered impactful results, establishing my reputation as a proven leader with a collaborative approach. My dedication extends to ensuring both company success and project excellence. In the face of shifting landscapes, I excel in leveraging uncertainty as a springboard for strategic advancement. I am now seeking high-level management opportunities that allow me to contribute my strategic vision and value-driven insights to new ventures

I lead Manijo Distribution Company’s expansion across Latin America by developing growth strategies, forging brand partnerships and driving revenue. My role combines strategic planning, sales leadership, market research and relationship management to ensure the brands we represent succeed in new markets.

Key Achievements & Responsibilities

Develop and execute a growth strategy for Latin America, setting revenue goals and market‑development objectives and overseeing performance to ensure we meet or exceed targets.

Build long‑term relationships with international brands and regional retailers, prioritising positive customer experiences and repeat business.

Drive revenue growth by applying financial and sales techniques, monitoring sales progress and ensuring invoices and billing align with corporate goals.

Mentor and train a high‑performing sales team to strengthen their skills and improve overall results.

Conduct market research and industry analysis to identify trends and opportunities, enabling effective go‑to‑market strategies.

Negotiate distribution agreements with new brand partners, ensuring compliance with legal and corporate standards.

Promote the company’s services to prospective clients, leading presentations and attending trade shows around the globe to build our network.

Collaborate with logistics, marketing and finance teams to create market‑entry plans, streamline supply chains and optimise operational efficiency.

Provide regular updates to leadership on sales performance and market opportunities and respond promptly to client and retailer inquiries.

Skills & Expertise

Record of sales growth and business development success, with experience in international sales, marketing and customer service.

Strong negotiation, networking and project‑management skills, with a deep understanding of business and sales‑growth strategies.

Academic background in business and marketing; continually expanding expertise through professional development.

President & CEO

Acquisition process leader. Business viability analysis, profitability and projections.

Processes optimization.

Plan, coordinate and execute business strategies.

Main Responsabilities:  
Territory business development, strategies set up and implementation, KPIs tracking. International expantion strategy set up.

Main Achivements:
50% increase Business revenue, leaded multidisciplinary solid team, re-designed strategies and processes improvement and optimization.

In my role as the President, CEO, and Owner of COOKS INNOVATIONS (IMCG,
INC), my journey is marked not only by strategic leadership and operational
strengths, but by a pivotal decision that shaped my professional and personal
life.

Having successfully steered my previous business in Argentina, I took a
significant decision – one that embodied both vision and courage. I made the
move of selling my established business in Argentina, a decision fueled by the
desire to embrace fresh challenges and seize major opportunities on the
horizon.
As I embarked on this new chapter, I set my sights on the United States. In the
heart of this decision was the aspiration to not only move my family to new soil
but also to bring the essence of my entrepreneurial spirit into a market rich with
possibilities.

A crucial part of this journey was finding a business in the US that aligned with
the operations and distribution channels I had mastered. The process of
identifying a business with congruent operational synergies required strategic
insight, meticulous research, and a discerning eye for opportunities.

My main achievements are: 50% increase on Business revenue during the first
two years, identify new trends and products to add to brand’s catalog, put in
place processes with a solid team that allows me independency from the daily
operation and decision making.

The story of COOKS INNOVATIONS (IMCG, INC) shows not only my ability to lead
but my capacity to embrace change and forge new paths in pursuit of greater
growth.

President & Owner

Collaborating on the brand launch, developing business strategies & consolidating a solid supply chain.

As a Consultant for HANG LOOSE Surf Co., my role takes on a dynamic
significance. My focus has been on actively consulting and collaborating with
the Brand Strategy for the launch in the US market. All while aligning with my
aspiration to re-immerse myself in the Action Sports industry.

My expertise has also extended to the intricacies of Latin American markets.
Among diverse cultures and distinct preferences, I've been guiding the team
for the Hang Loose plans in this region. I believe my role isn't just about strategy
formulation; it's about cultural sensitivity, adaptation, and effective
implementation.

My journey with HANG LOOSE Surf Co. it's a convergence of intent and
expertise, a strategic voyage that brings me back to the Action Sports market.

Executive Business Consultant

Plan, coordinate and manage all business operations to achieve corporate goals. 

Launched the Brand to our market dealing with the complex scenario of Import restrictions and high inflation.

Respond to employee concerns in timely manner

Provide direction and guidance to employees in their assigned job duties.

Identify business opportunities with new and existing customers.

Key Responsibilities: As the President, General Manager, and Owner of FOX
RACING ARGENTINA (GLOBAL BRANDING SA), I've taken on a multifaceted role
that defines the very trajectory of our endeavor. My responsibilities included
territory business development, the formulation and execution of strategic
frameworks, and the meticulous tracking of key performance indicators (KPIs)
that drove our overarching vision.

At the core of my responsibilities was the continuous pursuit of business growth.
My strategic judgment has been instrumental in not only steering us through
challenges but propelling us toward consistent expansion.

A key aspect of my leadership lied on assembling and guiding a
multidisciplinary team. I've harmonized the efforts of diverse talents, forging a
united front that was resilient, adaptable, and high-performing. This cohesive
synergy formed the backbone of our achievements across the wholesale and
retail expansion.

An important achievement has been the increase in market share – a
testament to our strategic skills and the resonance of our offerings in the market.
We as a team, were able to innovate, adapt, and deliver value that was
aligned with our customers and brand expectations.

From strategy formulation to execution, every decision was underpinned by a
panoramic view that ensures alignment with our long-term goals.

My journey as the President, General Manager, and Owner is characterized by
a relentless pursuit of growth, a commitment to team excellence, and a
strategic vision that has translated into tangible market impact.

General Manager / CEO - Argentina

Positioning and commercial presence in the urban sales channel, footwear, motocross.
Developed and lead the comercial, marketing, supply chain, finance and sourcing plan.

Developed strategies to improve overall quality and productivity.

Schedule regular team meetings to discuss about business updates, issues and recommendations.

Respond to employee concerns in timely manner

Provide direction and guidance to employees in their assigned job duties.

Key Responsibilities: In my role as the Managing Partner and General Manager
at ALPINESTARS ARGENTINA (ACTION SPORTS CORP), I lead the project through
a diverse array of responsibilities. Guiding the creation and execution of
comprehensive business plans, setting the course for our growth.

My efforts were focused in the wholesale business development, starting from
scratch and nurturing it into a thriving operation.

I ensured that we operated at our peak, efficiently meeting demand and
reducing operational friction, at the same time we faced a complex politic and
economic scenario of uncertainty. I was able to successfully modulate
between Alpinestars standards and the intricated restrictions over the import
goods that Argentina had at that time.

Local manufacturing set-up and coordination was from the beginning also a
big challenge for the project. Guiding the establishment of this foundation was
a task that required meticulous planning, seamless execution, and a firm
commitment to quality.

My team and I worked on the implementation of marketing strategies tailored
for the business crossover, ensuring that the brand message resonated
consistently across diverse markets and was seen as it globally looks like.
Through these strategies, we secured a quick positioning of Alpinestars in a
brand-new channel.

My journey at ALPINESTARS ARGENTINA is a testament to my ability to not only
navigate complexities but to harness them as opportunities for transformative
success.

Rip Curl Argentina – Cristobal Colon SRL
Action Sports Company. 
-Supply Chain & International department –in charge of 5 people. Reporting directly to CEO.
-I have Coordinated and supervised supply chain process from demand planning to wholesale deliveries.
-Lead monthly KPIs meetings and coordination with Marketing campaigns.
-P&L responsability
-Continuous analysis over new potential brands to develop in Argentina.

In my role as the Supply Chain Department Manager at RIP CURL ARGENTINA
(CRISTOBAL COLON S.A.), I was assigned the responsibility of coordinating
import and export operations. This involved overseeing the smooth movement
of goods across borders and ensuring operational efficiency.

One of my primary goals was to optimize the Delivery in Full, On Time (DIFOT)
performance while working within budget constraints. By fine-tuning our supply
chain processes, I improved our operational efficiency while maintaining a costeffective
approach, reassigning my team’s tasks and responsibilities.

I also implemented measures that as a consequence led to a 15% reduction in
our international freight budget on a year-over-year basis. Additionally, I
synchronized marketing product launches with production lead times, resulting
in better alignment and improved outcomes for our operations.

My responsibility as the Supply Chain Manager at RIP CURL ARGENTINA
showcases my commitment to enhancing supply chain operations, managing
costs effectively, and ensuring strategic coordination for optimal outcomes.

International Business Manager - Supply Chain

Footwear and Apparel Brand
-Supply Chain Manager (6 months – Maternity leave) – in charge of 6 people.
-Supply Chain Inbound / Outbound Coordinator. In charge of 4 people
-Coordinated supply chain process, Imports, Customs & Logistics.
-Scorecard report – Kpis.
-Monthly Marketing meeting in order to deliver on time key stories products in a scenario with Import restrictions.
-Continuous contact with local authorities because of imports restrictions.
-Participated in a global Project leading LATAM región and travelling to HONG KONG for international RFQ with 
carriers. 
-LEAN methodology applied on Imports department.Primary Responsibilities: In this role, I orchestrated a coherent product flow by promoting collaborative relationships with both the Global Sourcing team and
international manufacturing units. By effectively synchronizing the efforts of our
overseas and local teams, I ensured the timely delivery of products to
consumers.
A significant highlight of my job involved the implementation of LEAN
Methodology, a strategic move that redefined our operational landscape. This
innovative approach led to a tangible improvement in efficiency and resource
utilization, creating a more agile and responsive supply chain.
Furthermore, I leaded a critical global international freight tender on behalf the
LATAM Region. Through meticulous planning and negotiation, I optimized the
logistics strategies and minimized transportation costs without compromising on
quality and delivery timelines.
During a key phase, I assumed the responsibilities of Imports Manager due to a
6-month maternity leave. This temporary leadership role enabled me to
showcase my adaptability and managerial skills, as I seamlessly maintained
operations, upheld quality standards, and kept building team work.
My professional journey at NIKE ARGENTINA underscores my ability to navigate
complex supply chain intricacies while driving operational excellence and
promoting collaborative growth.

Inbound Coordinator

Nicolas Perrupato is a President & CEO at Manijo Distribution Company in Bradenton, Florida.

Nicolas Perrupato

Nicolas Perrupato

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