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Director of Sales

Top Management

Skateboarding has shaped just about everything I have done in since the age of twelve. I am looking for an opportunity to work in the skate/action sports industry where I can put my skills in sales, management, and warehousing to good use. I would like nothing more than to help the industry thrive like it has helped me thrive for most of my life.

Board of Directors - Board Member

Director of Sales 

Head of Inside Sales

02/19 - 03/20

7 years of sales management experience, and
15+ years of sales experience in software
industry including Cloud, SaaS, and on premise


Early stage start up
Created a go to market strategy
Hire, train, manage SDRs and AEs for North America and EMEA
Business development and partnerships
Marketing and demand generation
Managing our partnership network
Evaluating and onboarding new sales technology
Tracking metrics via Hubspot for entire sales funnel


Built out and managed the Sales Development team
Revised inbound and outbound strategy to achieve
success in the uncertain Covid climate
Fine tuned the qualification and AE handoff process
Demand generation campaign creation and execution
Tracking metrics via SFDC and Apollo

Motivated and influenced SDRs and ISRs
development and execution to support overall
company goals
100% quota attainment for SDRs and 150% quota
attainment for ISRs
Built and optimized processes for lead qualification and sales execution including overhaul of software
tools, SFDC, Drift, and SalesLoft
Demand generation
Contract negotiation

Director of Inside Sales

Inside Sales Manager

Senior Account Executive

Led a team of Account Executives and inbound/
outbound Sales Development Reps - USA, EMAE,
APAC
Developed team performance against quotas,
forecasts, and key metrics
AE team at combined quota attainment of 125%
SDR team at combined quota attainment of 100%
Drove pipeline development and revenues through
demand generation campaigns
Customers include Zillow, Tabasco, Santa Cruz
Skateboards, and Starbucks

Hired and managed a team of inbound/outbound
Sales Development Reps in 3 U.S. locations plus
Sydney, Australia
Exceeded targets for qualified leads by 10% and TCV
by 35% in first year
Developed and operationalized lead qualification
criteria and process
Developed and managed metrics in Salesforce.com to track performance and pipeline
Customers include LinkedIn, Market, MindJet, and
WorkFront

Led demonstrations of SaaS software solutions to prospects
Sales of Cloud/SaaS warehouse management system
Developed and maintained relationships with channel partners
Customers include LMS Logistics, Encore Logisties, and DHL

Averaged 105% of sales target for SaaS warehouse
management systems
Sold primarily through phone and online demo
Account management of Developed and maintained
relationships with channel partners

Territory Sales Rep

Partnered with AEs to on target lists
Represented RedPrairie at trade shows and events.
Organized offsite events during tradeshows

Skills & Technology   Salesforce.com, Hubspot, Marketo, Drift,
Outreach, SalesLoft, and ZoomInfo
Sandler, Challenger, and Miller Heiman sales methods,
Ride the Bull cold calling method, and SPIN selling


University of Wisconsin, Communications

Sales Development Rep

Nickolas Baker is a Director of Sales at Skate XP in San Mateo, California. View their experience, skills and work history on Malakye — the professional…

Nickolas Baker — Director of Sales at Skate XP

Nickolas Baker — Director of Sales at Skate XP

Nickolas Baker

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