Bachelor of Arts in Communications & Public Relations

Outdoor

Yoga

Camping

Mountaineering

Skiing

Hiking

Biking

And traveling.

Executive Director

Executive

<p>Results-oriented professional with over 16 years of working experience in the outdoor industry. Demonstrated leadership ability and experience in overseeing high-performing teams and sales management. Thrive in dynamic environments requiring a strong quantitative, strategic, and operational focus. Excellent communicator with a reputation for collaborating with multiple teams to coordinate, prioritize, and meet deadlines in a timely fashion.</p>

OperationalExcellence:Overseeday-to-dayoperations, ensuringefficientprogramexecution, financial
management, andorganizationalgrowth.
●  Community Engagement: Foster and expand relationships with stakeholders, partners, and the sober
community, building a strong network to support the organization's initiatives.
●  Fundraising and Resource Management: Develop and implement fundraising strategies, securing grants,
sponsorships, and donations. Effectively manage resources to maximize impact and sustainability.
●  Program Development: Innovate and expand outdoor programs, events, and resources tailored to the unique
needs of individuals in recovery, promoting holistic healing and personal growth.
●  Advocacy and Awareness: Represent Sober Outdoors in public forums, advocating for the importance of outdoor experiences in the recovery journey. Raise awareness about the organization's mission and impact.
●  Financial Stewardship: Manage budgets, financial reporting, and fiscal accountability, ensuring transparent
financial practices and responsible resource allocation.
●  Impact Assessment: Develop metrics and evaluation systems to measure the effectiveness of programs,
continuously assessing impact and making data-driven decisions for improvement.
●  Compliance and Governance: Ensure compliance with relevant regulations and legal requirements. Work
closely with the board of directors, providing regular updates and collaborating on strategic decisions.
●  Promote Inclusivity: Strive to make outdoor experiences accessible to diverse communities, emphasizing
inclusivity, equity, and cultural sensitivity in all organizational endeavors.

Built and managed a financially viab le sales p ip eline resulting in over $200,000 in recognized monthly reoccurring
revenue.
●  Exceed ed targets for p rosp ecting, d emos, and closed d eals.
●  Develop ed a winning strategy for growing my relationship s with clients to achieve my goals.
●  Id entified and engaged key associations that could b e leveraged to d rive sales.
●  Weekly forecasting within +/- 10% accuracy to p lan.
●  Qualified p otential markets and customers within these segments.

Business Development Manager

● Planned and executed brand launch in Spring 2020.
● Oversaw global growth strategy and initiatives across departments for each season and year.
● Worked with internal teams to ensure season plan hit benchmarks appropriately.
● Managed all key accounts in North America.
● Forecasted sales, goals, revenue targets, and ad/co-op spend.
● Successfully sold into over 150 Dick's Sportings Goods retail stores, making them HydroLight's very first customer.

Director of Sales

● Develop and execute go-to-market strategy for the Fall 2019/Spring 2020 and Fall 2020/Spring 2021 seasons.
● Provide partners with an in-depth sales forecast, sales strategy, margin analysis by SKU, and revenue targets.
● Negotiate terms and co-op spend with vendor partners.
● Develop and implement SOPs for inventory management, order processing and returns, and general customer service.

Chief Sales Officer

● Managedand drove business with Sea to Summit's best online and P2P partners.
● Worked cross-functionally withmarketingande-commerce teams to ensure brandconsistencyandcampaignalignment
across the digital channel.
● Strategized on effective monitoring and vetting of P2P websites for product, pricing, and branding.
● Worked closely with3P partners to optimize all products on the Amazon platform.
● Executed go-to-market strategy by ensuring and deploying all digital assets.
● Created and maintainedforecasts for top customers.
● Exceeded Q1-Q4 sales goals in allB&Mbusinessbyanaverageof9%.

Sales Representative Lead
● Managed sales of all products throughoutNorth America including nationalaccountsScheels and Moosejaw.
● Created and planned forecasts for 4 key accounts by in-depth sales analysis.
● Assisted dealers with inventory analysis and made suggestions for improving sell-thru, increasing sales/retention of clients.
● Developed detailed annual business plan and sales strategies to include plans for distribution, account typedefinition,
market penetration, maximization of key account growth, and in-field service plan.
● Maintained regular, in-person contact with all sales accounts to establish strong relationships and to developnewcontacts,
resulting in increased sales and retention.
● Exceeded Q1-Q4 sales goals in 2015 and up 22% from theprevious year;finished 2016 11% up from 2015; finished 2017
19% up from 2016.

Dealer Sales & Service Representative
● Managed communication with dealer accounts in assigned territories.
● Worked closely with territory sales managers to meet sales and service goals.
● Provided excellent customer service to dealers and consumers.

Online Channel Manager

● Managed sales of all products throughout North America including national accounts Scheels and Moosejaw.
● Created and planned forecasts for 4 key accounts by in-depth sales analysis.
● Assisted dealers with inventory analysis and made suggestions for improving sell-thru, increasing sales/retention of clients.
● Developed detailed annual business plan and sales strategies to include plans for distribution, account type definition,
market penetration, maximization of key account growth, and in-field service plan.
● Maintained regular, in-person contact with all sales accounts to establish strong relationships and to develop new contacts,
resulting in increased sales and retention.
● Exceeded Q1-Q4 sales goals in 2015 and up 22% from the previous year; finished 2016 11% up from 2015; finished 2017 19% up from 2016.

Sales Representative Lead

● Managed communication with dealer accounts in assigned territories.
● Worked closely with territory sales managers to meet sales and service goals.
● Provided excellent customer service to dealers and consumers.

Dealer Sales and Service

-Managed customer portfolio of 300+ domestic and international accounts.
-Provided customer service to internal and external customers.

Credit Specialist

● Managed customer portfolio of 300+ domestic and international accounts.
● Provided customer service to internal and external customers.

-Consulted dealer discrepancies regarding financial activity, shipping, and ordering.
-Supported day-to-day operations within Accounts Receivable.

Accounts Receivable Representative

Nick Pearson is an Executive Director at Sober Outdoors in San Diego, California.

Nick Pearson — Executive Director at Sober Outdoors

Nick Pearson

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